Creating a Flyer

How do I create a flyer? Determine flyer purpose Analyze Audience Where are they employed Educational background Possible questions

How do I create a flyer? Gather Content 4. Determine Content to Use List 3-4 major ideas you want the audience to remember after viewing the project. Begin with the end in mind . . .

How do I create a flyer? Consider how will your flyer be presented? Colored paper? Transparencies? PowerPoint? With a Projector? Poor lighting? Can an image emphasize a concept best?

Plan the order of the information People usually remember the 1st and last pieces of information best Put most important information at the beginning & end/top & bottom

General Flyer Guidelines Text – “less is better” principle. Use as few words as possible. Text Format – Consider size, shape, color, and position on the page.

Appropriate images – Does it need a border? Should be eye-catching Should convey message of flyer Should grab attention Should draw people to read the flyer Does it need a border? Nice border may help draw attention. Be careful not to clutter flyer with background.

Parts of Flyer Headline Body copy Signature line First line of text on flyer Conveys product/service being offered Body copy Text between headline and signature line Highlights key points of message Use as few words as possible Should be easy to read Emphasize positive Must be reasonable, honest & believable Signature line Last line of text Contains contact information or the rallying call