Practical Advice for promoting Powerful Tools for Caregivers August 13, 2018

Barriers to Successful Outreach Time Resources Expertise

Plan with Promotion in Mind When and where you hold the workshop matters Do you have ample time to promote? Plan for 6 weeks minimum Do you have partners to help?

Your Promotion Mix Word-of-Mouth Presentations Media Opportunities Partner Outreach Material Distribution Social Media

What resonates with family caregivers? Help them identify as caregivers Acknowledge that caregiving can be hard and it’s OK to accept help Caring for yourself is an important part of being a caregiver – you need to be well to be able to help someone else You have some control over how caregiving impacts you

What resonates with family caregivers?

Word-of-Mouth Why? Most effective way to engage and motivate caregivers to act Ask caregivers who have taken PTC to tell others they know who would benefit Give caregivers small referral cards to engage others

Word-of-Mouth Get the information and support you need to manage the challenges of caregiving.

Presentations Why? Targeted way to engage caregivers – in churches, support groups, senior living communities, retiree groups, etc. Performance matters Be enthusiastic, engaging, personal Take names, give your card, encourage contact

Presentations

Earned & Paid Media Earned Press releases Pitch local papers/radio/TV Newspaper Ads/Articles Local radio/TV Online

Community Partnerships & Caregiver Coalitions Why? Expand your agency outreach and opportunities for program referrals Continued relationship building and coordination is key

Partner Outreach Internal Referrals Caregiver Coalitions Support Groups Local organizations with a shared interest in supporting older adults and their caregivers

Print Material Distribution

Print Material Distribution

Social Media/Facebook

Materials Can: Interest & engage caregivers/family members Describe and encourage use of your services Convey a look and feel that is consistent and memorable

You, your partners, and past participants DO! CAUTION! Materials DO NOT sell the program. You, your partners, and past participants DO!

Help Yourself to Better Health

Time & Resources Using volunteers to leverage more outreach activity Using relationships and partnerships to extend your reach

You’re Never Done Treat outreach like a movement – it’s your crusade to get more people the support they need Expect and plan to spend time Your enthusiasm and messaging matters

Kris Krasnowski Wisconsin Institute for Healthy Aging Kris.Krasnowski@wihealthyaging.org