Presented by : Guillaume Prost Seghen Zeremariam

Table of Contents Presentation of REKA Mission Reka Products Impacts on Tourism in CH Conclusion Table of Contents

1. Presentation of REKA Founded in 1939 Cooperative, Social company Second most-important provider in Swiss market for holiday apartments Unique company of its kind Over 500 shareholders No interests are reversed It has high credibility in both economic and tourism world 1. Presentation of REKA

1. Presentation of REKA

1. Presentation of REKA Owns over 2800 holiday apartments Company divided between 3 units Argent Reka Vacances Reka Finances & Central services Marketing tasks attached to the director 1. Presentation of REKA

2. Mission Provide holiday packages at a fair price to: Families with a low income Monoparental families Disabled people In 2012, dedicated CHF 2.3 million to the social holidays fund CHF 119’687.– donated to external organisators of camps for disabled people 2. Mission

3. Reka Products 2 Business Units: Reka Money (Reka-Card, Reka Checks & Reka Rail) Reka Holidays Used by over 4000 employers as salary bonus in CH Markets a unique combination of products in Switzerland 3. Reka Products

4. Impacts on Tourism in CH Two million customers Use of Reka checks possible at more than 8700 collection points Museums, gas stations, night clubs, cinemas, leisure & travel, CFF SBB FFS etc… Represents more than 1.3 million overnight stays in CH. 4. Impacts on Tourism in CH

5. Conclusion Important actor of domestic tourism in CH One of the rare companies reaching to low-income families 5. Conclusion