Presented by Aamish

introduction The fast food industry is a revolutionary industry, which has taken the world by storm. With fast food restaurants showing up, what seems like on. McDonald’s, with more than 30,000 restaurants worldwide

the rivalry of companies in the industry One strategy McDonald’s focuses on is a differentiation strategy By creating unique brand products, (chicken McNuggets, Big Mac, McFlurry) McDonald’s is setting self apart from its competitors

the threat of new entrants Fortunately for McDonald’s and it’s over 30,000 restaurants world wide, the corporation has set itself in a position of dominance. Using a growth strategy, McDonald’s is continuously expanding its reach which makes it increasingly difficult for new fast food restaurants to enter the industry.

the threat substitutes For McDonald’s, any other food industry is a substitute. From classy restaurants, to hotdog stands, to grocery stores. McDonald’s faces a very large amount of substitutes.

the bargaining power of customers This is a very powerful force, since McDonald’s relies on a strong customer base. To keep and gain new customers, the company must pay attention to the demands of consumers. With an onslaught of health books and diets,

the bargaining power of suppliers This is an important aspect of this industry. The supply chain going all the way to the farmers needs to be kept strong and connected.