Juice Box Marketing Project

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Presentation transcript:

Juice Box Marketing Project Juice-Tree is a company that sells fruit juices nationwide. They have traditionally sold their juice in plastic bottles. Now they want to repackage their product to better compete with other juices on the market. They want to sell their juice in single-serving juice boxes. They also want to update their image to attract children and their parents to buy their juice products. You will design a juice box package that meets the marketing requirements of the company.

Juice Box Marketing Project Rubric The project should have the following: Points Final juice box package design that includes:   Required information: Student information: name, class period, date Product information: Manufacturer’s name: Juice Tree Product name: ___________ Juice Amount in package: 10 FL OZ, 296 ml Marketing phrase: The Juice That Makes You Smile Nutritional Information: Calories 150, Fat 0g, Vitamin A 100%, Vitamin B 100% of 30 Creative use of various design elements: Examples: WordArt, shapes, text boxes, tables, text colors, text effects, color fills Design shows creativity Design meets client requirements for updated juice box packaging that attracts children and their parents to buy their juice products Design is attractive in regards to color, artistry, creativity, use and placement of elements of 20 Assembly: Package is assembled neatly and correctly TOTAL of 100