Strategic Management B O S.

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Presentation transcript:

Strategic Management B O S

Today’s Agenda Porter’s Five Forces Porter’s 4 Generic Strategies Attractive vs. Unattractive industries Porter’s 4 Generic Strategies Differentiation Cost-Leadership Focused Differentiation Focused Cost-leadership Class Activity Review

Entering the Rubber Ducky Market https://www.youtube.com/watch?v=ZSaGuNCUCWs

Industry Model Industry Competition: Intensity of rivalry among firms in the industry Suppliers: Bargaining power of suppliers Substitute Products: Threats of substitute products or services Customers: Bargaining power of buyers New Entrants: Threat of potential new competitors

“Is this an attractive industry or not?”

Attractive vs. Unattractive

How broad or narrow is your market or target market? Source of competitive advantage Will you compete for competitive advantage by lower price or by product uniqueness? “How can we best compete for customers in this industry?” How broad or narrow is your market or target market? Market scope

Porter’s Generic Strategies

Differentiation

Cost-Leadership

Focused Differentiation

Focused cost-leadership

Activity: 1) For companies such as Coke and Pepsi, which of the 4 strategies have their companies used to gain a competitive advantage over their rivals?

Activity: 2) What is the difference between unattractive and attractive industry?

3) How many forces are there?

4) What is a market scope?

5) What are the 4 different strategies?

6) If a company wants to be more cost effective, which strategy should they use?

7) What are the two main factors to consider before implementing strategies?