C2C Student Merchandising Competition May 7, 2014 Presented By: Manisha Patel AATCC Membership Services Representative patelm@aatcc.org

Why Merchandising? 50% of students studying in textile-related programs at the university level are merchandising/marketing students Nothing currently to target these students Huge growth opportunity

Merchandising Competition Proposal Similar to C2C Design Competition Undergraduates and Graduates AATCC Student Member requirement Digital poster competition Individuals and teams of up to 4

Competition Details AATCC Competition Sub-Committee chooses specific topic or theme A product category A brand A product

Competition Details Part 1: Business Model Part 2: Marketing Define Business Attributes Define Target Customer Part 2: Marketing Create a Marketing tool Part 3: Merchandising Detail the presentation of the product

Competition Implementation Winning Entry- Judging Criteria Will Need Judges Corporate Sponsors Sub-Committee Promotion AATCC News Social Media Blast Emails Partner with Merchandising Classes

Conclusions Why Merchandising? Merchandising Competition Proposal Competition Details Competition Implementation Questions/Discussion