Marketing Blunders.

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Presentation transcript:

Marketing Blunders

General Motors (GM) “Chevrolet Nova” in Spanish  “no go”

United Airlines initial flights from Hong Kong to celebrate  white carnations Asians  white flowers = bad luck

Eyeglasses Company advertisement in Thailand cute animals wearing glasses animals = low life

Pepsico Pepsi advertisement in Taiwan “Come alive with Pepsi” “Pepsi brings your ancestors back from the dead”

A Soft Drink Company A soft drink was introduced into Arab countries with an attractive label that had stars on it--six-pointed stars. The Arabs interpreted this as pro-Israeli and refused to buy it. Another label was printed in ten languages, one of which was Hebrew--again the Arabs did not buy it.

A Pharmaceutical Company advertisement in Japan read text from right to left, not left to right