Can be imitated at a cost

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Presentation transcript:

Can be imitated at a cost Cannot be imitated Legal copyrights and patents, unique locations, unique physical assets. Difficult to imitate Brand image and reputation, customer loyalty, company culture and employee motivation, networks and alliances. Can be imitated at a cost Skilled workforce, customer service, product development capabilities, physical resources. Easy to imitate Unskilled workforce, undifferentiated products and services. Explore a wide variety of strategy templates in Aha! FREE for 30-days.