Arranging News and Features Stories

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Presentation transcript:

Arranging News and Features Stories

What does it mean to arrange news and feature stories? It means to highlight your initiative in the media.

Why should you arrange news and feature stories? Increase publicity Promote awareness Attract attention

To arrange news and feature stories you need to know: When you should do it Who you should contact How to "sell" yourself How to be interviewed

Information to have ready for the interview Dates and times Names Your objective Prices Locations Contact information

Newsworthy elements Human interest Affect Proximity Timeliness Prominence

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