Unit 3 – Building a Business Exam Structure The paper has 3 sections: Section A – mainly lower order skills (1 and 3 marks) Section B – case study, introduces higher tariff questions and context (30 marks) Section C – context plus higher tariff questions (20 marks)

How to answer the Business Studies exam questions right! Your little guide to… How to answer the Business Studies exam questions right!

Identify Give State Define List 1 or 2 marks... Identify Give State Define List Examples Define market research List 2 advantages of… State the benefit of… Give 2 reasons for… Identify 2 methods of..

Explain Questions – 3 marks... Make 1 point only Use link statements ‘leading to’ ‘therefore’ ‘because…’ ‘as a result…’ ‘this means that…’ Examples Explain one impact of.. Explain one method of.. Explain one disadvantage of.. Explain one drawback of… Explain one problem with..

Describe Questions – 4 marks... Make 2 points For 4 marks – two points each developed. One point well developed plus another point Link statements ‘leading to’ ‘therefore’ ‘because…’ ‘as a result…’ ‘this means that…’ Examples Describe the possible effect of..

“Choice” Questions – 6 or 8 marks... ways of approaching these. 3 paragraphs Choose one option, provide analysis and evaluation of that one option Refer to both options offering a comparison before arriving at a conclusion AP Needs to be explained in relation to the question and/or the business AN reasons/causes/consequences at least two EV balance, judgements, ‘it depends’ Example Which of these two options do you think would be most suitable and why? Link statements ‘leading to’ ‘therefore’ ‘because…’ ‘as a result…’ ‘this means that…’

“Choice” Questions continued – 6 or 8 marks... Approach 1 Approach 2 P1: The case for the option chosen P2: An opposing viewpoint or counterbalancing argument P3: A conclusion to draw the argument together and address the question P1: The case for the option chosen P2: The case for the other option P3: A conclusion to draw the argument together and address the question

“Higher tariff” Questions... 10 marks General structure: Four paragraphs Answer is in context and have a balanced argument AN At least two reasons/causes/consequences offered EV Uses the ‘it depends’ rule EV Includes a conclusion which is not simply a restatement Examples Assess the extent to which... Assess the importance of... Assess whether it was right to… Link statements ‘leading to’ ‘therefore’ ‘because…’ ‘as a result…’ ‘this means that…’