IB Psychology 1.23.17 Turn in: Nothing Learning Outcomes Chart Take out: Notes, notes, notes Today’s Learning Objectives: Outline principles that define the sociocultural level of analysis. Explain how principles that define the sociocultural level of analysis may be demonstrated in research. Today’s Agenda: Learning Outcomes Chart BLOA, CLOA Socio-Cultural Level of Analysis HW: CRA: Asch Experiment CRA 4.1-4.3 (through five-factor model of personality: pg. 107)

The Socio-Cultural Level of Analysis Many underestimate the impact of other people, the social context, and cultural rules on nearly everything we do. We are like fish that are unaware that they live in water, so obvious is water in their lives. Sociocultural psychologists study the water – the social and cultural environment that people “swim” in every day

Sociocultural level of analysis: Sociocultural cognition

Outline principles that define the socio-cultural level of analysis - for example: As human beings we are constantly being influenced by other people, and by the requirements of society, even when we believe we are acting independently; Human behavior is explained by the social situation more than dispositional factors, such as individual personality; We are social animals and require others for our survival

4 Principles that define sociocultural levels of analysis 1. Human Beings are social animals 2. Culture influences behavior. 3. Humans have a social self 4. Peoples views of the world are resistant to change