Section 1.3 Careers in Marketing Marketing Essentials n Chapter 1 Marketing Is All Around Us Section 1.3 Careers in Marketing

Careers in Marketing SECTION 1.3 What You'll Learn The importance of marketing careers to the U.S. economy The benefits of working in marketing Employment opportunities for people trained in marketing Examples of jobs within marketing occupational areas and at different skill levels

Careers in Marketing SECTION 1.3 Why It's Important If you are considering a career in marketing, you’ll want to learn about the requirements, opportunities, rewards, and trends in this exciting field.

SECTION 1.3 Careers in Marketing Key Terms benefits occupational area

Careers in Marketing SECTION 1.3 Why Study Marketing? You can evaluate marketing as a potential career. The skills and knowledge you learn will help you in school and on the job. You will learn how businesses function.

Careers in Marketing SECTION 1.3 An Overview of Marketing Careers Marketing provides a great diversity of opportunities. Marketing activities account for about one in every three jobs in the United States.

Careers in Marketing SECTION 1.3 Employment Trends Employment in marketing and sales is projected to increase 20.6 percent in the period 1992-2005. Job opportunities in marketing are growing, while those in production are decreasing. This is because production lends itself to automation while marketing requires personal contact.

Careers in Marketing SECTION 1.3 Benefits of a Marketing Career The opportunity to make an above-average income. Most jobs in marketing, especially those beyond entry-level positions, are interesting and varied. You will usually have more opportunities to advance in a marketing career than in almost any other area of business.

Careers in Marketing SECTION 1.3 Marketing Occupational Areas An occupational area is a category of jobs that involves similar skills and aptitudes. Advertising Customer Service E-Commerce Entrepreneur Fashion Merchandising Financial Services Food Marketing Hospitality Marketing Importing/Exporting International Marketing Marketing Research Product Management Professional Sales Public Relations Real Estate Restaurant Management Retail Management Sales Management Service Marketing Sports Marketing Travel/Tourism Marketing

Careers in Marketing SECTION 1.3 Job Levels in Marketing Entry-level jobs usually require no prior experience and involve limited decision-making skills. Career sustaining jobs require a higher level of skill and more decision making. Slide 1 of 3

Careers in Marketing SECTION 1.3 Job Levels in Marketing Marketing specialist employees must show leadership ability and make many decisions on a daily basis. Marketing supervisors must have good management skills, the ability to make many decisions on a daily basis, and excellent marketing skills. Slide 2 of 3

Careers in Marketing SECTION 1.3 Job Levels in Marketing Manager/owners are competent to run a small business or a significant part of a large business. Slide 3 of 3

Reviewing Key Terms and Concepts ASSESSMENT 1.3 Reviewing Key Terms and Concepts 1. What proportion of the U.S. work force is involved in marketing activities? 2. Name one employment trend. 3. List two major benefits of working in marketing. Slide 1 of 2

Reviewing Key Terms and Concepts ASSESSMENT 1.3 Reviewing Key Terms and Concepts 4. What basic skills are needed for success in a marketing career? 5. According to the Bureau of Labor Statistics, approximately how many new marketing and sales jobs will be created between 1992 and 2005? Slide 2 of 2

ASSESSMENT Thinking Critically 1.3 Discuss how the marketing skills you would learn in a fast-food restaurant could be transferred to an industrial sales position.

Marketing Essentials End of Section 1.3