2016 Career Advisers’ Seminar Friday 15 April 2016 RMIT Storey Hall

Melbourne to Paris; my journey of the L’Oreal Brandstorm Geoffrey Mann Bachelor of Business (International Business), Currently studying Honours

Index What is the L’Oreal Brandstorm? Who is Team Vie De Luxe The Experience of a life time Personal Development

What is the L’Oreal Brandstorm ? (Stage 1) Conduct research into Lancôme and find who is the ideal target audience? Collecting first and secondary data Analyzing reports from Lancôme Find who the competitors are Find who the consumers are Find out why people spend money on Lancôme products. Target market for Lancôme

What is the L’Oreal Brandstorm ? (Stage 2) Create a new campaign to expand the Lancôme brand Creating a marketing campaign Creating a new store design Designing a new app Creating innovative ideas to enhance the customers satisfaction at the store Social Media Platform for Lancôme

What is the L’Oreal Brandstorm ? (Stage 3) Apply this new campaign to a global scale Changing the store design to suit different locations/ cultures Changing the digital media platforms to suit each country Changing the role models per country to suit each country Changing the marketing campaign to match each culture World Campaign Timeline

Who is Team Vie De Luxe Amy Lee : Bachelor of Marketing Kate Duckworth: Bachelor of Marketing Geoffrey Mann: Bachelor of International Business & Economics Kathy Griffiths: Marketing Lecturer - Mentor Emily Chung: Marketing Lecturer - Mentor Amy, Kathy, Myself, Emily, Kate

Vie De Luxe Store Vie De Luxe Lounges

Advertising Campaign Mobile Website interface

The Experience of a life time Working with the Australian General Manager of Lancôme Getting to represent Australia Getting to work with professional speakers Getting to create a project from scratch Flying to Paris to present the concept to Executives of Lancôme worldwide Australian Grand finals

L’Oreal Paris Headquarters Grand final in Paris

Personal Development Enhance public speaking skills Provide new ideas to companies Building up my network Celebrating 6 months of hard work

Thank you