Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas

Why Mobile Ticketing should be interesting to transit agencies It is a better value proposition for the customer More convenient to purchase because customer can do at his/her leisure and not at last minute on platform or on-board bus stop (TVM in your hand) Opportunity to obtain combination tickets that are credentials for transit, parking and event admission Useful functionality within the App itself by addition of trip planning, travel announcements, introduce events and offers

Why Mobile Ticketing should be interesting to transit agencies • The market likes it, wants it DART has confirmed there is broad customer and commercial support for payment and ticket delivery via mobile device -individual riders -corporate and universities -event coordinators -retail merchants

The DART View about Mobile Payment and Ticketing Mobile payment and ticketing should not be considered an interim step to Open Payments, rather, it is the other way around Barcodes and NFC are simply different ways to present valid credential when making payment or providing proof of payment, both can work But mobile only will address 40-50% of the customer base so it is only part of the total payment solution

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