2016 NYC Marathon By the numbers…

$1 $255 $347 Entry fee for the first marathon in 1970 This year’s entry fee for U.S. runners $347 This year’s entry fee for foreign runners

124 30% 175 Number of countries represented in this year’s marathon Percentage of participating runners from outside the U.S. 175 The 2016 race was broadcast in 175 countries and territories around the world

$2,500 82,172 51,995 Amount runners can raise with selected charities to guarantee a spot in the race 82,172 People who paid a non-refundable $11 to enter a lottery for a spot in the race. More than 75% are rejected and will not receive a refund. 51,995 Nearly 60,000 runners started the race in 2016, making it the biggest race ever held!

51,388 84 88 According to early reports, 51,388 runners finished this year’s race, also a record. 84 Oldest male finisher: Richard Gonzalez, 84, of Los Angeles, in 7:18:47 88 Oldest female finisher: Bertha McGruder, 88, of New York, in 7:30:15

$100,000 260,000 1 Million Prize money for both the men’s and women’s winner of the race 260,000 Tourists expected for this year’s marathon week 1 Million Over one million spectators typically line the streets each year for the NYC Marathon

$415 M 275,000 $37.3 M The 2014 NYC Marathon created a $415 million economic impact for the area, a number analysts think could be eclipsed by this year’s race 275,000 Times the 2015 NYC Marathon Mobile App was downloaded $37.3 M According to reports, it cost $37.3 million to stage the 2014 marathon

$100 M $90 M $85.2 M Tata Consultancy Services paid $100 million for The rights to serve as the title sponsor of the race (in an 8 year deal signed in 2013) $90 M New Balance will replace Asics next year as a major sponsor of the race, paying an estimated $90 million over 11 years $85.2 M Revenue generated by the New York Road Runners (the company responsible for staging the event) last year (2015)

QUESTIONS FOR Class Discussion

1 2 3 What is the name of the company responsible for staging the NYC Marathon? 2 Who is the title sponsor for this year’s NYC Marathon? Why would they pay so much to be the race’s title sponsor? 3 What is revenue and why is it important to events like the NYC Marathon?

4 5 6 How do organizers of the NYC Marathon generate revenue? What is economic impact? What factors influence economic impact? 6 How do events like the NYC Marathon impact the local economy?

Sources http://www.runnersworld.com/new-york-city-marathon/2016-nyc-marathon-breaks-record-for-most-marathon-finishers http://www.forbes.com/sites/kurtbadenhausen/2016/11/05/2016-nyc-marathon-by-the-numbers/#49e50c1b3a57 http://www.nyrr.org/media-center/press-releases/new-york-city-sees-significant-economic-impact-from-tcs-new-york-city-marathon