Increasing student engagement – ESADE Careers Weekly Newsletters

Who we are and how we use the Symplicity CSM Using the Symplicity CSM Communications module Measuring the impact of our communications to students Applying conclusions to improve the way we communicate Monitoring the use of the ESADE Career portal & Business development Who? When? Why? What?

ESADE Business & Law School

A truly global school 3000 Company accounts that posted at least 2 Jobs in the last 24 months 700 job posts active at any given time Students with 48 different nationalities Career portal interface in 2 languages

Communications Announcements E-newsletters Mailing campaigns Mentoring Companies Surveys Advising Experiential learning Job Postings Events CV Books CV Builder Publications Reporting Resource Library

Announcements Targeted to a specific audience Determined period & priority Customized look & feel

Newsletter lifecycle Call for Content Revise Compile / create Final review Send Evaluate

Monthly Reporting Newsletter Analytics Google Analytics Call for Content Revise Compile / Create Final Review Send Evaluate Newsletter Analytics Google Analytics Job Posts & Applications Advising & Student Feedback Events & Workshops Company Feedback Placement

Newsletter Structure Events Job Postings Hot Topics Important Announcements

Diving into the Data

Adapting Content for the Platform and Client that Students are Using

Sharing Interesting Content

But Who Reads our Newsletter? When? What?

Comparisons by Academic Programme

Repeated content? Time sent? Lack of content?

Opened the newsletter 6 times and on 4 different links Vs. 0 opens and 0 clicks

Giving Visibility to Your Recruiters (Jobs below posted on the same day)

Conclusions Communicate content that matters Choose the right time and structure Measure the impact and the effect your communications have Combine analytics form various modules Take actions and improve your overall performance