BayerNet: Getting to ONE Mary Lou Panzano and Amy Miller Intranet Global Forum October 2017

The aging, growing world population needs new and better medicines and a much larger, more reliable food supply. Only with true innovations can we tackle the significant health care and nutrition challenges of the future.

Bayer U.S. 11, 779 Employees 60+ Major sites $14.2 B Sales No. America $1.2 B U.S. R&D  *As of December 31, 2016 Annual Report.

Leading with Innovation for Better Lives Pharmaceuticals Consumer Health Crop Science Animal Health Prescription medications with a focus on women’s healthcare, cardiovascular diseases, oncology and hemotology Contrast-enhanced diagnostic imaging equipment and contrast agents #1 U.S. consumer health company offering self- care products to prevent or treat common ailments and dietary supplements to support healthy nutrition One of the world‘s leaders in the agricultural industry, offering a broad range of innovative chemical and biological products for improving plant health, as well as high tech seeds and non-agricultural applications (i.e., turf & ornamentals, vegetation and pest management offerings) Leader in companion and farm animal products Our Business Areas Bayer‘s strategy is aimed at being a worldwide innovation company with four major businesses -- Pharmaceuticals, Consumer Health, Crop Science and Animal Health, positioning us a leading company globally for the health of people, animals and plants. Pharmaceuticals focuses on prescription products in women’s healthcare, cardiovascular diseases, oncology, hematology and ophthalmology, and includes the Radiology Business which markets contrast-enhanced diagnostic imaging equipment. Our Pharma business was recently ranked #1 in the world in terms of reputation. Consumer Health aims to support people to do more for their health and well-being. This not only helps to increase personal quality of life but can also greatly reduce overall health care costs. The division brings consumers some of the world’s best-known and most trusted over-the-counter medications, nutritional supplements and other self-care products. Crop Science is one of the world‘s leaders in the agricultural industry, offering a broad range of innovative chemical and biological products for improving plant health, as well as high tech seeds and non-agricultural applications (i.e., turf & ornamentals, vegetation and pest management offerings) Animal Health is a worldwide leader supplier of companion and farm animal products. A focus on flea, tick mosquito and heartworm disease prevention products for dogs and cats helps protect the human-animal bond. Innovative insecticides and treatments for livestock and their surroundings help producers better provide for the growing global population.

Why Change? Strategy: Singular focus on Life Sciences Opportunity: One Bayer Message, Culture, Experience …. ONE intranet One Bayer Structure Processes Culture

Increase reach of strategic messaging Why it matters Increase reach of strategic messaging Reach all employees at the same time Consistent message Engage in more dialog Annual Savings $4.4 million Position Bayer as ONE Life Science Company Simplify / Personalize Faster access to relevant content, services and tools Reduces duplicate work from countries and divisions Leverage technology Combined web development for divisions, functions and countries enables innovative web technology

One Bayer, One Intranet Scope Consolidate All Intranets Divisions, Functions, Countries, Local and Services How many do you think we had? 350

Before: Intranet Landscape

Communications Flow Not Ideal: Cascade of One Message Message generated from Pittsburgh, cascaded to 7 communicators for local posting Average time to post = 13 minutes Total time spent to cascade 1 message = 91 minutes

About 3 Messages or Articles Cascaded / Week 91 minutes/message X 3 messages/week = 273 minutes or about 4.5 hours a week

+/- 150 messages cascaded / year 150 messages x 91 minutes/message = 13,650 minutes or 227.5 hours 28.4 full workdays and approximately $11,000 per year!

Feedback Drives Strategy Managers and Employees: Overwhelming; less overlap; “less push, better pull” Too much info., too many; difficult to find info.; rely on coworkers Rated # 2 preferred channel

How it Works Personalized content Common global content Tailored country and local content Easy access to local tools and services Consistent with bayer.com Responsive design and navigation http://us.bayernet.cnb/en.aspx How it Works

Three News Tiers The Stage: Highest level global news; U.S. can contribute as news arises. The Carousel: Top news stories controlled by the U.S. Can pull up global stories at our discretion. More News: Secondary news stories. Blended feed of U.S. country, site and Global stories. 1 2 3 BayerNet • July 2016

BayerNet • July 2016

Personalized Connections feed BayerNet • July 2016

Local sites BayerNet • July 2016

Local site resources BayerNet • July 2016

Change Tactics Office Hours Live Lunch and Learns Engage Admin. Professionals Top 10 list based on FAQs BayerNet • August 2016

BayerNet Activity by Month: February 2016 to Present So, how’s it going? BayerNet Activity by Month: February 2016 to Present Crop go live 232% increase in overall page views per month. Overall Page Views Major site go lives

5 Tips Get stakeholder buy in early Have the data to back it up Rollout: string of firecrackers versus a big bang Get comfortable with ambiguity Block your calendar three days after any significant launch

Questions? Contact Us: Mary Lou Panzano Marylou.panzano@bayer.com Amy Miller Amy-l.miller@bayer.com