SEA EMPRESS - Lesson Learned -

Obligation of the Shipowner To Protect the Business To Protect Reputation

Contingency Planning How Real ? Rapid Reaction ? Human and Other Resources? Make Up of the Team

Media Strategy Flexible Do we work within the system? Do we work unilaterally ?

Agendas ! Many Not all Friendly

Skill Gap

Accountability / Responsibility Exxon Valdez, Braer, Sea Empress, Erika, Prestige M4 Aircrash, Lockerbie

Transparency Need for a credible individual to take ownership of the incident, if not the cause

One Voice – One Message

Vessel Condition “A position to defend should things go wrong” Imperative to maintain: Quality of Vessel Quality of trained crew Quality of on-board system Quality of office management systems “A position to defend should things go wrong”

Commercial Aftermath