Monetize your app using Windows Store monetization platform Microsoft Build 2016 11/24/2018 6:04 AM Monetize your app using Windows Store monetization platform Matt Sullivan, Principal Program Manager Kiran Bangalore, Principal Program Manager © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Monetization Platform with vibrant partner ecosystem Microsoft Build 2016 11/24/2018 6:04 AM Monetization Platform with vibrant partner ecosystem Smart Monetization platform does heavy lifting for you so you can focus writing your app Microsoft will on-board more partners and connect them in the cloud We will give you the analytics & insights so you get the best ROI from the right partner build acquire engage monetize © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Agenda Code walkthrough in C++ Rank based mediation in Dev Center Microsoft Build 2016 11/24/2018 6:04 AM Agenda Code walkthrough in C++ Rank based mediation in Dev Center Bing Intent Ads Affiliate Ads © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Prerequisites to Code Walkthrough Microsoft Build 2016 11/24/2018 6:04 AM Prerequisites to Code Walkthrough Visual Studio 2015 Windows SDK for Windows 10 Microsoft Store Engagement and Monetization SDK Blank App (Universal Windows) Visual C++ Reference to “Microsoft Universal Advertising SDK” Namespace references in XAML and CPP Microsoft::Advertising::WinRT::UI © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Demo: Code and Dev Center Microsoft Build 2016 11/24/2018 6:04 AM Demo: Code and Dev Center Matt Sullivan © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

New Monetization Methods

Announcing Bing Intent Ads

Bing Intent Ads Ad builder Bing Relevance Engine Microsoft Build 2016 11/24/2018 6:04 AM Bing Intent Ads Bing Relevance Engine Ad builder © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Improved Yield & eCPM through Bing Intent Ads Microsoft Build 2016 11/24/2018 6:04 AM Improved Yield & eCPM through Bing Intent Ads Bing ads scale demand Bing Relevance Engine Ad builder User context App keywords & context Leverage Store data to display bing ads with App extensions driving installs & app engagement Ratings & Reviews | Click-to-Call © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Bing Intent Ads Demo Kiran Bangalore Microsoft Build 2016 11/24/2018 6:04 AM Bing Intent Ads Demo Kiran Bangalore © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Announcing Affiliate Ads Microsoft Build 2016 11/24/2018 6:04 AM Announcing Affiliate Ads © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Affiliates Program You can now be a Microsoft Store Partner Microsoft Affiliates Program © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Affiliate Ads 1% ~ 10%* ads conversions commissions 11/24/2018 6:04 AM * Subject to change © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Affiliate Ads Easy Sign-up No Republishing your app 11/24/2018 6:04 AM Affiliate Ads Easy Sign-up No Republishing your app Auto selection of best performing products / Apps / IAPs Auto-creation of Ads Reports in the Dev Center Normal Payout http://www.microsoftaffiliates.com/ © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Affiliate Ads Demo Kiran Bangalore Microsoft Build 2016 11/24/2018 6:04 AM Affiliate Ads Demo Kiran Bangalore © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Call to Action Install the latest SDK: http://aka.ms/store-em-sdk Microsoft Build 2016 11/24/2018 6:04 AM Call to Action Install the latest SDK: http://aka.ms/store-em-sdk AdControl and InterstitialAd APIs AdMediator for banners if you use multiple SDKs Visit Dev Center often – it’s the portal for monetization Mediate by rank or by weight Look for mediation on interstitials Keep checking back for new ad networks Sign up for Affiliate Ads Look for Bing Intent Ads © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11/24/2018 6:04 AM Thank You © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.