McDonald’s Restaurant Global Domination

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Presentation transcript:

McDonald’s Restaurant Global Domination

The Many Names of McDonald’s In the United States, it’s called “Mickey D’s” In Britain, it’s called “McD’s” In France, it’s called “McDo” In Australia, it’s called “Maccas”

What’s On The Menu? The world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks More recently, it also offers salads, fruit, snack wraps, and carrot sticks.

The Spread Of McDonald’s McDonald's has successfully expanded into many international markets The company has become a symbol of globalization and the spread of the American way of life Its prominence has also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility

Countries With McDonald’s

Who’s That Clown? Ronald McDonald is the main symbol for McDonald‘s 96% of school children in the United States can identify Ronald McDonald, making him the United States' most recognized fast food advertising icon Only Santa Claus was more commonly recognized The McDonald's Corporation has also characterized Ronald McDonald as being able to speak 31 different languages including Mandarin, Dutch, and Hindi

McDonald’s In Thailand

Globalizing Statistics Founded in May 15, 1940 in San Bernardino, California by Dick and Mac McDonald McDonald's restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day More than 31,000 restaurants worldwide 447,000 employees Revenues in excess of $20.46 billion a year

McDonald’s In China

McDonald’s In Greece

McDonald’s In Israel All meat served in McDonald's restaurants in Israel is 100% kosher beef McDonald's operates Kosher restaurants and non-Kosher restaurants Non-Kosher restaurants serve Israeli customers who do not keep strictly kosher and want to visit McDonald's on Saturdays and religious holidays There are 7 Kosher restaurants, where the menu does not include any dairy products and all food is prepared in accordance with kosher law, are not open on the Sabbath and all religious holidays. "Kosher“ means fit or proper, and is generally used to describe foods that are prepared in accordance with special Jewish dietary laws The Bible details which forms of meat (pork, rabbit, horse) fowl, fish and insects are not Kosher

McDonald’s In Kuwait

McDonald’s Globalizing Effects McDonald's has also been instrumental in changing local customs By popularizing the idea of a quick restaurant meal, McDonald's has influenced the easing or elimination of various taboos, such as eating while walking in Japan

McDonald’s – Breaking Down The Barriers McDonald's also flattens the social embarrassment during dining — there is no problem of losing face for certain customers (who might be embarrassed when someone else ordered a more expensive item in a restaurant); the food at McDonald's is all similarly priced

McDonald’s In Russia

McDonald’s Adapting To Local Culture McDonald's India has developed a special menu with vegetarian selections to suit Indian tastes and preferences. McDonald's does not offer any beef or pork items in India. Only the freshest chicken, fish and vegetable products find their way into our Indian restaurants. In addition, we've re-formulated some of our products using spices favoured by Indians. We've also created eggless sandwich sauces for our vegetarian customers. Even our soft serves and McShakes are egg-less, offering a larger variety to our vegetarian consumers.

McDonald’s Menu In India Chicken McCurry Pan A blend of Italian tomato curry sauce tempered with thyme, basil and oregano mixed with chicken and capsicum, freshly baked on a rectangular spiced bread and topped with cheese.

McDonald’s In India McDonald’s India is one of the few countries that provides a home delivery service (11:00 am to 11:00 pm)‏

McDonald’s In Chile

Spoof Pictures of McDonald’s