TV Entertainment - Black

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Media Consumption Habits Teens. Teens Monthly Video Consumption by Device # of Viewers 155:327:341:23 Source: Nielsen Cross Platform Report 4Q13 % of.

Media Consumption Habits Females

Media Consumption Habits Families MarketBreaks At Least One Child (0-17) in Household 2+ Children (0-17) in Household.

Media Consumption Habits Affluent Households MarketBreaks $75,000+ HHI $100,000+ HHI.

Media Consumption Habits Males Age Breaks

Media Consumption Habits Teens. Monthly Video Consumption by Device # of Viewers 146:376:285:45 Source: Nielsen Cross Platform Report 2Q13 % of Overall.

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A Small Fraction Of Streamers Account For The Large Majority Of Overall Streaming Activity 20% of the streaming population account for 87% of total video.

Multi-Screen TV Brands vs. AdTech:

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TV Entertainment - Black

…and Ranking in the Top 5 General

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TV Entertainment - Black

Ranking by Internet Genre

HIGH UNDUPLICATED AUDIENCE

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Multi-Screen TV Brands vs. AdTech:

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Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:

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“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.

Average Monthly Time Spent Minutes per viewer– Adults 18+

Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+

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“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Multi-Screen TV Brands Vs. AdTech

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Top 5 iPad Apps Downloaded

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Multi-Screen TV Brands Vs. AdTech

Left to your own devices

Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.

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Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Total Ad-Supported TV Brands

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Adult Average Audience (000)

Multi-Screen TV Brands Vs. AdTech

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TV Dominates….Cable in Top 1-2 General News Category Online

Collectively, Ad-Supported TV Brands’ Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source: VAB analysis.

Black 18+ Average Audience (000)

Total Ad-Supported TV Brands

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Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source:

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Adult Average Audience (000)

Multiscreen (TV + online)

Multiscreen (TV + online)

Adult 18+ Average Audience (000)

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Multiscreen (TV + online)

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Multiscreen (TV + online)

Presentation transcript:

TV Entertainment - Black Many Ad-Supported TV Brands Rank As Some Of The Most Visited Digital Platforms Across Major Content Genres Top 5 Rank by Internet Genre P2+ Sports Sports Comedy TV Entertainment - Black General News Finance News Resignation Media Yahoo Finance 9GAG MSN Money Tickld Dow Jones Electus Buzzfeed Home Weather TV Entertainment Food Kids Roblox Hearst AccuWeather Allrecipes Hometalk WeatherBug MSN Food & Drink Houzz Yahoo Weather CafeMedia Food PBS Kids CafeMedia Home MSN Weather Univision Bon Appetit Playwire Media Left to your own devices Source: VAB analysis of Media Metrix multi-platform comScore data, June 2017 (Ranking based on “Total Minutes Viewed”) Source: VAB analysis of Media Metrix multi-platform comScore data, June 2017 (Ranking based on “Total Minutes Viewed”)