Lesson Objectives: 1. To understand stereotypes and consider how and why they are used in the media 2. To textually analyse how groups are represented.

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Presentation transcript:

Lesson Objectives: 1. To understand stereotypes and consider how and why they are used in the media 2. To textually analyse how groups are represented in three different media forms

PART 1: Stereotyping in the media

Stereotype definition A commonly held assumption about a group of people which is often based on some kind of reality but is essentially untrue and usually prejudicial.

TASK ONE: Identify at least two stereotypes for the following groups

British Politicians

Male primary school teachers

Muslims

Blonde women

Young boys

Female drivers

Black British teenage boys

Japanese man

Consider the following questions and write your answers in your book

Are all stereotypes negative?

Why does it matter if stereotypes are used?

TASK TWO: Why might the following media platforms use stereotypes? TV adverts Red top newspapers Action films Male rap videos

TASK THREE 1. Watch the three videos and identify whether or not stereotypes are used. 2. Consider how they are conveyed and why.

Media text #1: 50 Cent ‘Candy Shop’

Media text #2: Fox News

Media text #3: C4 advert https://www.youtube.com/watch?v=tuAPPeRg3Nw

PLENARY How did the videos make you feel about the groups? How influential might they be on other audiences? Does the media have an obligation to represent fairly and positively?