GRAPHIC PRODUCTS MOCK EXAM PREPARATION Packaging Packaging Symbols Packaging & The Environment Packaging Developments (nets)

Packaging Aims of today’s lesson: Introduction to packaging What information needs to be on packaging? What are the important marks and symbols on packaging?

Packaging Packaging… is an important factor in any retail environment is a key item in most marketing strategies consumers react immediately to packaging shapes when making decisions on which product to buy. different product categories are often recognised by their characteristic form (E.g. chocolate boxes, milk cartons) exclusive products may deliberately choose an unusual eye-catching design. (E.g. designer jewellery)

Why are products packaged? for protection for ease of transportation for security for storage and display to give consumer information to create the right image and be easily identifiable to consumers

Quality Assurance Quality assurance involves all aspects of manufacturing performance from design to delivery.   The quality of a product, in terms of its design, appearance, manufacture and performance, is often the main reason why one product is chosen in preference to another. There are a number of ‘marks’ and ‘symbols’ that are used on products and their packaging to inform consumers about quality etc.

Packaging: Marks & Symbols The e mark is used on products that must display a weight or volume (in grams or litres). The large e is placed alongside the amount and indicates that it is an average quantity. Under the EC ‘Declaration of Conformity’, CE markings should be put on products to show that it meets European standards on health and safety. Copyright mark is used for literacy, dramatic, musical or artistic work. Once the work has been created it has copyright and cannot be copied without permission or other special arrangements. It can last for up to 50 years after an author’s death.

Packaging: Marks & Symbols Trade Mark: a business can acquire the right to its mark simply by using it or by officially registering it with The Trade Marks Registry. A trademark is a word telling the origin of goods. It cannot be used in any form without permission of the business or company who has the right to it. A registered design protects the design’s shape pattern or colour The kite mark is the official mark of quality and reliability on articles approved by the British Standards Institution (BSI). The mark is only attached to products that the BSI has tested and found to be satisfactory.   Kite mark has now been largely replaced by the European Union (EU) regulations.

Why a barcode? A barcode… is a set of vertical black lines or varying thickness that can be read by a scanner. The thickness of the bars and spaces between them correspond to numbers that make up a unique code for each type of product They can provide shop staff with prices for products Make it easier to control stock levels- thus make reordering easier Information can also be obtained for marketing purposes.

Packaging Recycling Symbols

Packaging Recycling Symbols

Packaging Recycling Symbols

Example Packaging

Developments (nets) Mobile phones arrive in the shops in stylish boxes / packaging. Each package is manufactured from a material such as quality card. The insert is normally made from either lower quality, recycled card or vacuum formed hi-density polystyrene. This protects the phone and charger inside the package.

Developments (nets) Card is popular packaging material because it is cheap and it can be recycled. Also, colour and images can be applied using a number of printing techniques. Normally the card is lacquered to give the box a gloss / satin finish. Often the packages are cuboid in shape as this means that they can be transported and stacked on shelves easily, efficiently using space.

Developments (nets) Tabs are glued OR fed through holes in the net This is the development for the mobile phone packaging (outer) B Solid line = cut A Dashed line = fold C

Developments (nets)

Developments (nets)

AQA Graphic Products- Sketching Exam Question This question is about pictorial sketching and equipment. You are advised to spend about 20 minutes on this question. 3. A tower menu for a café is formed from thin card. The surface development (net) of the menu is shown below. 3 (a) (i) In the space below draw a freehand isometric sketch of the assembled menu. (6 marks) 3 (a) (ii) Use the ‘thick/thin line’ technique to enhance the sketch.(2 marks)