ACADEMIC book trade conference A Study of User Behaviour, with print and electronic solutions: VitalSource & Ingram Laura Annis, Director, International Customer Services, Vital Source Mark Hunt, National Sales Manager, UK/IE, Ingram Content Group

Agreed approach to pedagogy had changed Changing behaviour “How are student and lecturer expectations and practices changing with regard to identification and use of pedagogical resources?” 82% of the academics 62% of the librarians 45% of the students Most‐mentioned catalysts for change: Flipped classroom Technology enhanced learning ‘Students as researchers’ “I don't believe any institution has a good method of evaluating the effectiveness of pedagogical methods.” Agreed approach to pedagogy had changed

The end of the printed textbook? “Although many different types of resource are now in use, the most important ones remain books and journal articles.” “Increasing prices of print material coupled with greater availability of digital material moved me to recommend more digital material, and to try to design teaching in such a way that secondhand textbooks can be used.” [Academic, Business / Management] “The study finds that overall undergraduates still prefer print.” “Although most of the focus group students bought some books, they mostly weren’t from the student bookshop, though those who had a bookshop were familiar with it.”

‘User behaviour’ and Print Solutions Very diverse set of findings Visibility and availability Simplicity of access and supply chain Publisher / Aggregator → Bookseller / Institution → Student / Library / End-User A fully rounded and blended set of solutions for: Faculty Students Librarians

User Behaviour - eTextbooks

Independent UK Survey Survey conducted using an independent Market Research company Students from 148 Universities contacted Mix of students who had eTextbooks provided by the institution and some who hadn’t been provided with eTextbooks as part of their course Questions were designed to gather feedback from 4 main areas: Accessibility Widening Participation Distance Learning International Survey focused on students who had been studying for more than 1 year (Year 2 onwards)

Conclusions The Survey suggested that students felt that the convenience and functionality of eTextbooks had a positive impact on their learning Students indicate that eTextbooks have had a positive impact on ease of learning Students indicate that eTextbooks increase their confidence Users indicate that eTextbooks have had a positive impact on their academic outcomes

TEF Findings Universities are under increasing pressure to meet the teaching quality, learning environments and student outcome requirements of the Teaching Excellence and Student Outcomes Framework (TEF). These results reveal that students associate eTextbooks with improved learning outcomes, and support key aspects of TEF such as independent study (83%) and course completion (50%).