Making Room for Customer Insights CHALLENGE Inability to map customer journey or even track sales consistently due to legacy system and lack of integration Lack of sophisticated loyalty rewards program Customer shopping experience inconsistent online and in store TECHNOLOGY Making Room for Customer Insights IBM Cognos R* Microsoft Azure* SSRS* SOLUTION Build advanced analytic models to learn about RTG customers and apply insights to marketing initiatives Implemented a cardless loyalty program, using data to track customers Developing a Customer Data Hub in the cloud to automate future analytics Industry: Retail Solution: RapidInsights INSIGHTS Customers go to the website before they come to the store to get an idea of what they will see, so built a system to anticipate in store interests Identified highest value customers for targeted marketing efforts