Telling Your Impact Story Sara Olsen, SVT Group 1

SVT Group partnered with Cisco to create this tutorial based on SVT’s methodology, which has been used by domestic and international nonprofits, funders, corporations and investors, to clarify goals, assess results and identify opportunities to increase both impact and financial performance. 2

Impact What happened or didn't happen because of you?

People and entities affected by your work. Stakeholders People and entities affected by your work.

Vision and Mission Vision: what you want changed Mission: your role in making this change

Step 1 Define your Total Addressable Impact

Step 2 Identify your Key Stakeholders 7

Step 3 Articulate the Base Case 8 Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 8

Step 4 Explain how you create Outcomes

Step 5 Capture your Impact 10

Document your Sources and Assumptions Step 6 Document your Sources and Assumptions 11

Telling Your Impact Story Define your total addressable impact Identify key stakeholders Articulate the base case situation Explain how you create outcomes Capture your impact Document sources and assumptions

Great Examples of Impact Stories http://www.charitywater.org/ (A Cisco in-kind grantee) http://www.eandco.net/ http://www.calvertfoundation.org/