Chris Grecco Director, Quantitative Research King, Brown & Partners, Inc. Market Research, Strategy & Planning 9 March 1999.

Slides:

Advertisements

Similar presentations

Technology used to require us to gaze, tap, and swipe, disrupting our physical reality by demanding we turn all of our attention to a screen. But whereas.

Advertisements

SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Research Focus and Resources for Agency Partners.

WAC SURVEY AND STRATEGIC CONSULTING. 505 Northern Boulevard Great Neck, NY WAC SURVEY AND STRATEGIC CONSULTING. 505 Northern Boulevard.

Digital Marketing Partnerships 8/29/2013. Who We Are Mike LaLonde Managing Director He received a BA in Economics and an MBA concentrating in marketing.

1Lotus Marketing Research Services Independent Research Company Asia Pacific | Middle East | North Africa ! Australasia

Group 9 Matti Arkko Sebastian Löfhjelm Ville Seppänen Group assignment 3:Viant.com.

Subtitle Selling a Product or Service. Briefly introduce yourself and your colleagues. Describe the products or services your company provides at a high.

Marketing Research: Types & Trends #2

© 2004 Keynote Systems Customer Experience Management (CEM) Bonny Brown, Ph.D. Director, Research & Public Services.

Online Research An introduction to the use of the internet in primary marketing research.

US Diagnostic Imaging Marketrack Project Introduction Presentation Company Confidential.

CSI, Inc. Providing technology solutions that drive business success.

Direct Marketing More than telemarketers and junk mail.

Kristina Marsh Marketing Flexibility, LLC

Company Profile market research business intelligence consulting.

The Rewards Factory Established in 2001, The Rewards Factory specialises in loyalty programs, membership marketing strategies, database marketing and direct.

Agency Insights 2008 Niall McKinney Managing Director and Founder of UTM.

Online Research An introduction to the use of the internet in primary marketing research.

CAIS Boarding Schools │ BRAND V: 1.0 October 13, 2011.

Communication and Competitivity. Our vision  Communication as a competitive differential  Alignment with strategic goals  Support to business growth.

Company Profile market research market intelligence consulting.

New Approaches for Collecting Public Input Online Government Applications of Social Media Networks and Communities May 28th, 2010 Joe Pringle, Managing.

Web-site Design Strategy.  For P4, learners are required to design a website for LocalBiz - Manningham, this is for a specified purpose and a defined.

Outline Direct marketing Direct-marketing strategy The players The strategic tools of direct marketing Integrated direct marketing Chapter 14 Direct-Response.

Strategic Research. 6-2 Chapter Outline I.Chapter Key Points II.Research: The Quest for Intelligence and Insight III.The Uses of Research IV.Research.

Strategic Research. Holiday Inn Express Stays Smart What research results led to an upgrade of all Holiday Inn Express bathrooms? How did their agency,

Strategic Research Part 2: Planning and Strategy Chapter 6.

22 WARRIORS FOUNDATION “Until 22 becomes 0”. Introduction Briefly introduce yourself and your colleagues. Describe the products or services your company.

1Word of Mouth / Buzz 2Recent reading / internet measurement 3How to access WMG resources.

Lecture No. 02 Topics:  Marketing Research Suppliers & Services  Careers in Marketing Research  Marketing Research Process Chapter # 01 Naresh K. Malhotra.

Patient Recruitment One Size Does Not Fit Most Julie Ross, Senior VP, Global Strategic Services The information contained in this communication is confidential.

Journal Entry 4 If you were developing a new candy bar, what type of things would you want to know before marketing it?

One-to-one marketing on the Internet How can SAS establish a relationship that binds the business customers closer to the company by individualized interaction.

Proposal and Company Information Document CONTENT About Indagatio Research Our Research Offerings Why Indagatio Research Our Work Process Project Snapshot.

About Since 2008 Syssoft conducts business supplying software licensing solutions and providing clients full range of software. Main purpose is to provide.

Web Real-Time Communication Market to Global Analysis and Forecasts by Product Type, and by Vertical No of Pages: 150 Publishing Date: Feb 2017.

WELCOME TO OUR PROFESSIONAL SEO SERVICES FIRMPROFESSIONAL SEO SERVICES FIRM Compass Solutions Provide Well-Researched,Well-Formatted And High Quality Seo.

Business Management March 2, 2017, Marketing.

Selling a Product or Service

Selling a Product or Service

McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Segmap Solutions Mapping segments.

Software | Website | Apps | Logo |Graphic

Marketing Research Lecture No. 02 Topics: Chapter # 01

Brand Management and Strategic Marketing “Creating Shareholder Value”

Chapter 14 Direct-Response Marketing

Business Plan Preparation ESBM 4830 & EMEN 4825

Chapter 8: Marketing Market Research.

Part 2: Planning and Strategy Chapter 6

Digital Marketing Agency | SEO | AdWords | Social Media | Ontomatrix

ReonNet is an online agency provides high quality custom websites designing services in your budget. We are experienced in making a website and increase.

Information Management and Market Research

Market Research with an eye for reality

22 Managing a Holistic Marketing Organization for the Long Run

Product Clinics Product Intelligence Competitor Intelligence

COMPANY PRESENTATION:

TEN DEADLY MARKETING SINS SIGNS AND SOLUTIONS

Marketing Information Management

Starter Activity Complete the worksheet provided by your teacher!

Chapter 7 Electronic Business Systems

Chapter 6 Discuss the types of strategic research

22 Managing a Holistic Marketing Organization for the Long Run

MindGeek – Prophix story

Research Methods for Understanding your Audience

Internationally Comparable Website Surveys

KNOWLEDGE MANAGEMENT (KM) Session # 34

Chapter 7 Electronic Business Systems

Technology Maintenance

Concept Testing Template

Presentation transcript:

Chris Grecco Director, Quantitative Research King, Brown & Partners, Inc. Market Research, Strategy & Planning 9 March 1999

Who We Are 10+ years in business 18 research professionals 100+ years of cumulative experience Variety of professional backgrounds Team-based organization

Properly planned research leads to action, not further study.

What We Do Find out who Find out what Find out how

How Things Are

Integrating Research

Methodologies Qualitative Quantitative Online Web/Software Usability Consultative

Qualitative Focus groups 1-on-1 interviews In-environment Visual auditing

Quantitative Brand equity measurement Customer satisfaction/loyalty Concept testing Market sizing Multivariate, conjoint analysis

Online Online surveys Virtual focus groups Online panels Multi-mode approach

Web/Software Usability Strategy/Identity Architecture Navigation Visual Vocabulary

Consultative Strategic consultation Market segmentation Market audits Competitive intelligence

Our Experience Technology Web Development Financial Services Entertainment Health Care Advertising Telecommunications Packaged Goods Retail Media

Our Clients

Internet Research Tools Online Surveys Site-centric Surveys Intercept Self-Select E-mail invitation Panels; Research databases Purchased In-house Online focus groups Multi-mode

Online Surveys Intercept Surveys

Online Surveys Site-centric Surveys Self-Select

Online Panels Syndicated Panels Proprietary Panels OnlineSurveys.com SportsResearch.com TechKnowPanel.com

Website Usability Testing

Online Focus Groups “Rent” Facility