Brian BLOOD How Do You Win the War for Talent? President, CPA Australia Partner, Ernst & Young Australia
Generation Y Winning hearts and minds Post Enron opportunity
Educating future accountants successful = adaptable broad perspective gap between ‘doing’ and ‘teaching’
Drivers of change Global economy Information technology Accountability and corporate governance Environment and sustainability New work patterns New sources of competition Intellectual capital issues
Sector snapshots Auditing -and accountability Tax - and technology Commerce - the big picture E-commerce - XBRL and automation
Member of the Future CPA Australia initiative established 1998
New education strategy broader entry paths new study segments new Education Board CPA MBAs
Recruitment objective To increase the pool of available graduates
Recruitment projects academic initiatives dedicated website tertiary careers advice Asian recruitment staff secondment to Asia young professionals network
Service Identify key needs Then meet them Otherwise, the battle is over before it’s begun
Make the world your oyster... Be an accountant!