WHAT DO OUR CUSTOMERS WANT? M300 – Session with Mr. Bissell

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Presentation transcript:

WHAT DO OUR CUSTOMERS WANT? M300 – Session with Mr. Bissell

WHAT DO OUR CUSTOMERS WANT? RANK CONCERN OUR CURRENT RATING ON THIS PARAMETER (0 to 5) 1A Good Customer Service 4 1B Loyalty Program 1C Availability of Perennial Products 2.5 2 Good Exchange Policy 3 Advertised Products Not Available At All Stores Alterations 5 New Designs (Missing Fashion Trends) 6 Value for Money 7 Quality 8 Delightful Experiences 3.5 9 After Sale Services 10 Carry Bags – Better Quality & Design 1 OTHER ITEMS… 11. Craftsmanship & Authenticity 12. Good Display 13. Promotions 14. Closer to our customers 15. Discounts Survey to be done in last week of Mar’18 to seek these ratings again

Some other observations… Most of our managers DO NOT wear Fabindia CT - Complaint Tracker has to be streamlined New Developments BRAND & MARKETING EXPERIENCE CENTRE Creating a Learning Culture S.B.U. 4+1 CRM + Young Customer Program Jan 2018 A.I. Oct/Nov 2018