More4 Quarterly Update Q3 2018

More4 Highlights More4 reaches more ABC1 Adults per month than Sky 1 and ITV4 More4 continues to perform strongly amongst ABC1 Adults, taking a 1.1% Share of the audience during Q3 More4 has an impressive ABC1 profile of 44%, which is higher than ITV1, ITV2, ITV3, Channel 5 and 5Star More4 reaches more Adults daily than The Times, The Guardian No.1 rating programme for ABC1 Adults on More4 this quarter was an episode of Phil Spencer’s Stately Homes Sources: BARB/Advantedge Q3 2018, GB TGI, 07/17-06/18

Audience Insight

More4 profiles an older, upmarket female audience Source: BARB/Advantedge, Q3 2018 Profile base=All adults.

More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4 Source: BARB/Advantedge Q3 2018 , reach condition = 3 consecutive mins. ABC1 Adults.

Average Daily Reach/AIR (Adults) More4 reaches more adults than The Times, The Guardian and the i Average Daily Reach/AIR (Adults) (000’s) Source: BARB/Advantedge, Q3 2018 reach condition= 3 consecutive mins. GB TGI 07/17-06/18

Highest Rating Programmes ABC1 Adults Programme Title 000’s 1 PHIL SPENCER’S STATELY HOMES 303 2 THIS IS US 268 3 IMPOSSIBLE BUILDS 260 4 THE YORKSHIRE DALES AND THE LAKES 239 5 9/11: 102 MINUTES THAT CHANGED AMERICA 231 6 GRAND DESIGNS 223 7 NAZI TREASURE HUNTERS 187 8 FILM: THE BEATLES EIGHT DAYS A WEEK (2016) 186 9 THE SECRET LIFE OF 4 YEAR OLDS 185 10 999: ON THE FRONTLINE Source: BARB/Advantedge, Q3 2018, Highest occurring prog. title

Highest Converting Programmes ABC1 Adults Programme Title Index 1 SPYING ON THE ROYALS 142 2 THIS IS US 130 3 LOCATION, LOCATION, LOCATION 129 4 RICKY GERVAIS LIVE: ANIMALS 128 5 THE SECRET LIFE OF 4 YEAR OLDS 119 6 PHIL SPENCER’S STATELY HOMES 116 7 GRAND DESIGNS 115 8 IT WAS ALRIGHT IN THE 1970S 114 9 THE YORKSHIRE DALES AND THE LAKES 112 10 RAMSEY’S HOTEL HELL Source: BARB/Advantedge, Q3 2018, indexed against all adults, Highest occurring prog. Title.

More4 viewers are commercially receptive Are commercially receptive, saying they are tempted to buy products they’ve seen advertised (Index 116) and that TV adverts are the types of ads they find the most useful in helping make a purchasing decision (Index 123). An image conscious group, they like to stand out from the crowd (Index 112), enjoy shopping for clothes (Index 109) and spend a lot of money on clothes (Index 110). See themselves as influencers and early adopters, saying when they see a new brand they often buy it to see what it’s like (Index 125) and that they tend to go for premium rather than standard goods/services (Index 115) Source: GB TGI 07/17-06/18 base = all adults, viewers defined as all adults who state M4 as favourite channel.