Living Wage Week 2017 MEDIA SNAPSHOT 10.11.17.

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Presentation transcript:

Living Wage Week 2017 MEDIA SNAPSHOT 10.11.17

Living Wage Week 2017 COMMS ACTIVITY Issued 3,600 announcement story ahead of the week Worked with KMPG on Living Wage report released on Sunday 5th November 2017 Issued rates increase story to national and regional broadcast, print and online media for 00:01 Monday 6th November 2017 Lush launch event with the Mayor of London Regional outreach for Liverpool, Manchester, Cambridge, North East and Birmingham working with Mayors and accredited businesses Put forward key spokespeople for interview including Katherine Chapman, Lola McEvoy, Emma Kosmin, Amy Hulme and Gina Coladangelo Announced key new accreditations inc. National Gallery, Somerset House and JLL Issued ‘Low pay in the charity sector’ report to sector press Encouraged engaged MPs to share a template release Released Equal Pay Day release and spokesperson with Forster Issued images to media following stock exchange announcement

Living Wage Week 2017 THE RESULTS SO FAR… TOTAL AVE £1,400,000 Media type Number of pieces PRINT 135 ONLINE 863 BROADCAST 87 TOTAL 1,085 TOTAL AVE £1,400,000 TOTAL REACH (Circulation x 3) 37,500,000

COVERAGE HIGHLIGHTS – BROADCAST Living Wage Week 2017 COVERAGE HIGHLIGHTS – BROADCAST

COVERAGE HIGHLIGHTS - PRINT Living Wage Week 2017 COVERAGE HIGHLIGHTS - PRINT

COVERAGE HIGHLIGHTS – ONLINE Living Wage Week 2017 COVERAGE HIGHLIGHTS – ONLINE

More coverage to come…..here’s to 2018 Press coverage analytics/contact: Monica Brimacombe / Katy Davies