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Reaching Half the Country “There are about 50 million living Americans who were either Boy Scouts or Cub Scouts. If you assume that each of those 50 million Scouts has two living family members, that's 150 million Americans—half of the country—who in essence understand Scouting, even if they can't precisely repeat the Scout Oath and Laws.” — Rick Cronk Immediate Past President Boy Scouts of America

Who Are BSA Alumni? BSA Alumni Connection is a call to reconnect and engage anyone who has been positively impacted by the Boy Scouts of America: Former Scouts Their family members Volunteers Scouters Community leaders Tens of millions of Americans who benefit from Scouting

Program Goals The Three Rs: Reconnect alumni with Scouting friends and mentors as well as with local councils, districts, and units Rekindle enthusiasm for Scouting and the values it represents Re-engage alumni so they become active in Scouting again

Program Objectives Provide a comprehensive alumni program for the entire Scouting family Reach more than 1 million BSA alumni across the U.S. Strengthen the alumni/council relationship Boost volunteerism in council, district, and unit events and activities Create new ambassadors for local Scouting Provide opportunities to financially support Scouting

Program Objectives Capture stories, testimonials, and photographs from BSA alumni over the past 100 years. Engage BSA alumni at every level during the 100th Anniversary Celebration.

Financial Benefit to the Council Alumni can support local Scouting through: Friends of Scouting (FOS) Endowment Day of Scouting (DOS) Program materials for Scout use Non-cash items Cash Items to be sold Items not to be sold

What’s In It for Alumni? There are many reasons Scouting alumni will want to participate in the BSA Alumni Connection program: Renew Scouting friendships Experience Scouting activities Create a professional network of other area alumni Get updates on what’s happening in their area Promote and support specific council programs Be part of the 100th Anniversary Celebration

National Council Commitment Scouting alumni can vary greatly in age, geography, affiliations, and technological savvy, BSA National Council is supporting a multi-faceted approach: Promotion Strategic relationships Web site Alumni database Online scrapbook 100th Anniversary national engagements

Finding Scouting Alumni Promotion PSAs Social media Advertisements (integrated with 100th Anniversary ads) Media outreach Strategic Relationships Partner with organizations likely to include BSA alumni Encourage Scouting alumni to spread the word through organizations they belong to Reach out to prominent alumni in business, government, sports, entertainment, etc.

Reconnect Web site (www.BSAalumni.org) Extension of Scoutingfriends.org Navigates through the three Rs Build templates and send newsletters Get donations sent directly to councils A primary drive to get people to “Reconnect” — features BSA Alumni Connection form where people can enter contact information Links to Scouting e-cards EagleParents National Hall of Leadership ScoutParents NESA Search

Reconnect Database Reconnect with a specific local council E-mail directly to database manager when there’s a new connection Everything accessible in one place Manipulate data

Rekindle Online Scrapbook Generations Connection Gather photos and stories Story of the BSA as told by Scouting alumni Generations Connection Events Arbor Day partnership A Year of Celebration, A Century of Making a Difference Get involved and active again Earn a series of patches

Re-engage Volunteering with the BSA Support Scouting Getting involved with the 100th Anniversary National Hall of Leadership Generations Connection A Year of Celebration, A Century of Making a Difference Cross Country Relay

What We Can Do There are many ways to support the BSA Alumni Connection program. Here are a few: Read the full BSA Alumni Connection program overview Visit www.BSAalumni.org Reach out to local organizations likely to have BSA alumni as members. Ask them to partner with us. Think of ways to integrate Alumni Connection into all council, district, and unit events.

What We Can Do Pass out Alumni Connection business cards or postcards at every opportunity! E-mail and/or send letters to possible alumni asking them to reconnect. Form an “alumni association” or a “friends group” for the council. Host regular meetings and social gatherings. Encourage everyone to share photos and stories through the online scrapbook.

You were part of the first 100 years You were part of the first 100 years. Now, join us for the next century of Scouting.