Enterprise Adoption and Outreach January 31, 2007

Enterprise Adoption – Key Objectives Enterprise Adoption track/sessions at OGF events Create OGF Enterprise presence at external events Develop content White papers, case studies, best practices Orchestrate demos of grid technology in use 2

Session Objective Discuss the issues and concerns around Enterprise Adoption and create a model for Enterprise Adoption and Outreach that can be trialed at OGF20 and fully implemented at OGF21 3

Topics for Discussion What do people need to know about Enterprise Adoption? What does Enterprise need from OGF? Who is the target audience? What is the best way to target the audience? 4

Topics for Discussion – cont. What steps are necessary to develop this into a full-fledged Enterprise track? What external/related events should have an OGF presence? Who is available to help with this initiative? 5

What Do People Need to Know About Enterprise Adoption? Who is having success How are organizations building grids Business problems that were solved 6

What Does Enterprise Need From OGF? Education Support Guidance on what grid products/functionality are available 7

Who Is the Target Audience? Enterprise developers/implementers Use tools and APIs CxO’s and decision makers Want solutions 8

What is the Best Way to Target the Audience? Email campaigns External events 9

Steps to Develop into Full Track? Event Rooms, food, giveaways Promotion Content Presenters Case studies 10

Proposed Outreach Session Kick off Enterprise track at OGF Educate Enterprise on benefits and application of grid Opportunity to recruit new OGF members Minimize time and financial investment of attendees 11

OGF Event Types Size OGF as Participant OGF as Partner OGF Hosted Large Events NGDC/LinuxWorld Oracle Open World SCxx SIA GridWorld Japan EGEE GGFxx Medium ISCxx High Performance Computing on Wall Street TechForum BEA World IDC IT Forum & Expo CCGrid06 IDC HPC User Forum SNIA Storage Networking World DMTF Enterprise Management World BrainStorm Standards only eScience only Enterprise only Small Gartner Data Center Conference GridToday VIP Summits UD Platform Financial services roundtable in Manhattan Automotive roundtable in Dearborn, MI 12

Who is Available to Help? <your name here> 13

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