Law Office Display Engagement Funnel 44,770 People New Visitors: 18,295 Law Office Display Engagement Funnel Engaged Visitors: 16,183 There were 44,770 responses* to the display campaign. Out of those responses, 18,295 people were new visitors and 16,183 people were engaged viewing 3+ pages. We drove 3,325 people to the car accident page and 118 form fills! Car Accident Visitors: 3,325 Form Fills: 118 *Time Frame is 6 months: May-December 2015.

Law Office Search Performance Top driver of phone calls is Google Organic and Direct due to display, TV and search lift*. Google Paid is the third top driver of leads*. This does account for the longest phone call duration. Real intent is behind these calls. Bing and Yahoo will naturally come in last when calls/conversions are counted due to the lesser number of people who use their platform. *Time Frame is 6 months: May-December 2015

Law Office Geo-Fencing We define the longitude, latitude and radius of the target. This could be hospitals, trauma centers, etc for P.I. case purposes. Ads are served within apps on a users phone while in the geo-fence. What happens when they leave? They are re-targeted. We will re-target and follow the user after they leave the geo-fenced area using cross-device targeting methods. Basically, wherever the user goes, we will go there too! *Time Frame is 6 months: May-December 2015