Personalisation in Emails Liz Smythe – CRM Team Leader

Personalisation – it’s not about first name/last name Personalisation – it’s not about first name/last name. It’s about relevant content - Dan Jak

Fork Box Plate Large piece Small piece No cake at all!!

Data uploaded by a particular International Officer

Haven’t opened an email in the last 6 months Enquired in the last year

Offer made 1 day ago

Registered for, but didn’t take part in a webchat

Scholarship information based on geographical region

Open Day information based on whether they have booked or not

Agent information based on region. Country conditional placeholder

Even we aren’t perfect

Quality of data Content of emails Technology Resource

Thank you