*Name Calling *Endorsement *Repetition *Air and Rebut Tools of Persuasion *Name Calling *Endorsement *Repetition *Air and Rebut

Name Calling Saying insulting or offensive things about an opponent or person in order to persuade someone to see your point of view. “My opponent is a coward. You want someone who is courageous.”

Endorsement When a celebrity or famous person says they use a product in order to sell it. “Buy my new Hannah Montana lipstick, it will make you as beautiful as me.”

Repetition…Repetition… Saying the same thing over and over and over and over in order to make a point. Buy these Under Armor t-shirts. Under Armor is the best. Under Armor will keep you warm.

Air and Rebut Telling what the other side thinks, then provide an argument to rebut it. My opponent says that lunch should last 30 minutes, but I think it should last 45 minutes so everyone has time to get their food and eat.