Creating a Framework for Innovation with SOA Bruce Graham Vice President, WW SOA Practice

Agenda The drivers for SOA - InfoWorld Research Taking a Structured Approach to SOA Where do you start? How well prepared are your peers for SOA? The Emerging Services Infrastructure Layer

What’s really happening with SOA - InfoWorld Sponsored Research InfoWorld and BEA fielded a joint study in Jan/Feb05 To learn more about the pace & drivers for SOA adoption, Methodology CXO, VP, IT Director and Management levels Functional areas covered IT Depts, Enterprise Application groups and all Corporate/Business Functions Size: 500+ employees 692 surveys completed

The Key “Pains” They Want To Solve More flexible architecture Integration to existing applications Tech points of pain Data integration Business process implementation Enterprise portal initiatives Custom application development Composite applications More effective integration with business partners Customer service initiatives Business points of pain Employee self service Streamlined supply chain More effective use of external service providers Global sourcing Q: What are the critical business or IT problems your company hopes to address using SOA? Base: Personally involved with SOA, 261 respondents in companies 500+ Source – BEA sponsored research with InfoWorld

The Benefits They Now Receive More agile IT systems that can be adapted to change faster More reuse of IT Shortened application development lifecycle Automate manual business processes End users need fewer application interfaces to accomplish the same tasks More efficient business partner collaboration End users get access to better information in real time Q: Which benefits of SOA has your company realised so far? Base: Personally involved with SOA and considering/planning to deploy or have pilot projects in place, 167 respondents in companies 500+ Source – BEA sponsored research with InfoWorld

Top 5 “Proof Points” They Need Implementation models “Tell me how get started” Reference architectures Tools like these help customers build the business case for SOA ROI tools and methodologies “Help me prove it works” Customer references and success stories, case studies Project cost estimates Q: What tools and resources would be most useful to you in building a business case for SOA? Base: personally involved with SOA, 261 respondents in companies 500+ Source – BEA sponsored research with InfoWorld

Domain model for SOA Taking a Structured Approach to SOA SOA-enabled Business Strategies Business Process Architecture Business Strategy & Process Business Strategy & Process Reference Architectures Manageability/Availability Scalability Security Construction costs Business & IT Benefits Key Measures Costs & Benefits Costs & Benefits Architecture Architecture Organisation & Governance Building Blocks Organisation & Governance Building Blocks Infrastructure Services Information & Access Services Shared Business Services Presentation Services Composite Applications Organisation Design Funding Skillsets Roles & Responsibilities Standards Operational Processes & Tools Change Management Projects & Applications Projects & Applications Existing Applications Key “In-flight” Projects Infrastructure Construction Plans

SOA Planning and Design Take a Pragmatic Approach to Building and Executing a Multi-Year SOA Roadmap SOA Exploration SOA Planning and Design SOA Implementation SOA Self-Assessment SOA Discovery Workshop Workshop/Courses on SOA SOA Assessment SOA Transformation Planning SOA Training/Skills Needs Analysis Designing a SOA SOA Foundation SOA Solution/Governance Office Establishing a baseline Learning and Exploration Build a roadmap across all key dimensions Understand and address skills gaps Identify end state Implement First Project Construct The Reference Architecture Realise Business & IT Benefits

Where do you Start? SOA Readiness Self-Assessment Tool © Web Based Assessment Tool Helps you to organise thoughts around SOA Adoption and benchmark against peers – over 600 to date 10-15 Minutes to complete Multiple choice questions – What best matches your environment/ organisation Foundation – Domain and Maturity Model Provides a customised report automatically sent to client within 24 hours Available in 5 languages across Europe http://uk.bea.com/soa

How “ready” are companies across the 6 domains Source: BEA Service-Oriented Architecture Readiness Self-Assessment© Architecture Overall map of how all Services are layered and inter-operate. Reference architecture based on applicable best practices. 48% 46% 41% 40% 39% Organisation and Governance Revised roles and responsibilities of the shared services function in the IT department, including resource requirements, based on implementing SOA. Projects and Applications Development approach to mining and service-enabling legacy application portfolio, also incorporating “in-flight projects” currently underway Companies currently rate themselves at below 50% proficient in all dimensions of the SOA model, reflecting the need for companies to build broad, multi-dimensional “roadmaps” as they migrate to SOA. Business Process, Strategy Understanding and responding to the impact of SOA on the firm's long-term strategy and near-term initiatives. Services are developed based on business process needs and business drivers. Cost and Benefits Expected costs to construct the services layer, and overall cost to operate in the new model. Building Blocks Shared Application Services, Business, Event and Data Services (% = EMEA comparison to WW)

EMEA Maturity Self-Assessment, By Role Disconnect between “C” Level view and the deployment teams: Vision versus delivery reality

Agenda The drivers for SOA - InfoWorld Research Taking a Structured Approach to SOA Where do you start? How well prepared are your peers for SOA? The Emerging Services Infrastructure Layer

Services will be the next layer of the stack to consolidate Service Infrastructure Future BEA vs. IBM, Microsoft, Oracle, SAP Application Servers 2002 BEA vs. IBM, Microsoft, Oracle… ERPs 2001 SAP vs. Oracle, Psft, Baan, JDE… Databases 1997 Oracle vs. IBM, Sybase, Informix… Desktop & Servers 1996 Dell vs. Compaq, HP, IBM… Desktop OS, LAN 1994 Microsoft vs IBM, Novell,Banyan… Networking 1990s Cisco vs. IBM Large Storage 1980s EMC vs. IBM, Amdahl, HDS, Xerox… Mainframes 1960s IBM vs. Sperry, Burroughs, GE…

The building blocks for Innovation Sales Engineering Service Customers B2E B2C Partners Employees, Partners and Customers connected to innovative business services built with an integrated suite on open standards Shared Services Management and Security Shared Application and Business Services Standards-based Connectivity “Vanilla” ERP and Specialty Infrastructure Enterprise Applications SFA, CRM, Custom, Legacy, Mainframe Databases General Services Directory, Search, Content, etc

Moving from Applications to Services Application Infrastructure Developer-based Service Infrastructure Configuration-based Integrated Development Environment Integrated Configuration Environment Process Services User Interaction Services User Integration Data Integration Process Integration Security Services Application Framework Data Services Application Server Message Services Java Virtual Machine

Solution Frameworks Can Accelerate The Process Services Capabilities & Offerings Solution Assessments Solution Fast-tracks Delivery Resources Proven Methodology Customer Service Framework Multi-Channel Banking eGovernment Customer On-Boarding Order Status/ “Visualisation” Multi-Channel Customer Care Reference Architecture Solution Components Services Capabilities & Offerings CSR Enhancement Solution Components Example Workflows Specific Solution Portlets Pre-Built ISV Controls Testing & Promotion Reference Architecture Mined from prior real-world engagements

Bringing it all Together Pre-Built Solution Frameworks To Accelerate The Process Customer Service Framework Multi-Channel Banking eGovernment Customer On-Boarding Order Status/ “Visualisation” Multi-Channel Customer Care CSR Enhancement Business Strategy & Process Architecture Costs & Benefits Projects & Applications Building Blocks Organisation & Governance A Structured Approach to SOA & Services to Guide An Integrated “Infrastructure Services Platform” To Manage and Deploy Services Security Services Data Services Message Services User Interaction Services Process Services Integrated Configuration Environment Service Customers Engineering Sales B2C Partners B2E Shared Business Framework Application Specific components and BPM Common Infrastructure WLS, WLI, MQ, OS, Utilities, Most Granular Components Shared Application Framework Business, Product Specific components and services The “Innovation Layer”

Real-World Experience in Making SOA a Reality                                                          

Thank You bruce. graham@bea. com Assess your readiness: http://uk. bea