Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

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Presentation transcript:

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total of 241 Billion minutes a month viewing niche cable networks Total Audience (Monthly Minutes per Visitor) on Top Enthusiast Platforms #1 Food Site #5 Sports Site #3 Kids Site Home Site Film Site Beauty Site Finance Site Music Site Niche Cable Network Average Music LGBTQ Home Cooking Sports Beauty / Lifestyle Family / Kids Film News / Finance #1 LGBTQ Site Sources: TV data – Nielsen NPower, Total Audience 2+, Total Day; July 2017, 241 Billion minutes based upon P2+ cume total minutes for the defined Niche Cable networks herewith; Niche Cable Network Average minutes per month based upon AA Average Minutes for the defined Niche Cable networks. Digital Data - comScore MediaMetrix Multi-Platform, Total Audience = Desktop P2+ & Mobile P18+ . Site rank based on Total Unique Users July 2017, Sports: #1-4 sites are TV Brands; Kids: #1-Roblox.com, #2-Disney; Music: #1-Pandora, #2-Spotify; Data reflects Average Time Spent per Visitor on those sites.