PARTNERSHIP Advancement Nonprofit #NonprofitAdvance So its still a work in progress, but I’ve settled on NPA – Nonprofit Partnership Advancement.

change Today. I’m going to help you your nonprofit. #NonprofitAdvance So its still a work in progress, but I’ve settled on NPA – Nonprofit Partnership Advancement.

life Maybe even your #NonprofitAdvance So its still a work in progress, but I’ve settled on NPA – Nonprofit Partnership Advancement.

#NonprofitAdvance So its still a work in progress, but I’ve settled on NPA – Nonprofit Partnership Advancement.

Consultant | Writer | Advocate | Husband | Dreamer Ben Bisbee But let’s start at the beginning… who am I? Consultant | Writer | Advocate | Husband | Dreamer

UNIVERSE your place in the And now you… Who are you at your nonprofit? (Take a general group poll) UNIVERSE

Who you represent at your nonprofit matters because it will influence how you hear and interpret parts of this presentation – and I don’t want to lose sight of that.

“The best partnerships aren't dependent on a mere common goal but on a shared path of equality, desire, and no small amount of passion.” Sarah MacLean

nonprofits #NonprofitAdvance the CSR industry is not set up for Corporations are looking to partner with organizations that help their brands, connect with their CSR missions and help them move forward in their goals. …so why isn’t the same true for nonprofits?

#NonprofitAdvance Money Strategists Investor demands Employee demands Governmental guidelines Consultants Global tech partners Outcome measurement tech Corporate volunteer specialists Social good forecasting dragons that eat children for fuel Corporations are looking to partner with organizations that help their brands, connect with their CSR missions and help them move forward in their goals. …so why isn’t the same true for nonprofits?

#NonprofitAdvance Corporations are looking to partner with organizations that help their brands, connect with their CSR missions and help them move forward in their goals. …so why isn’t the same true for nonprofits?

nonprofits #NonprofitAdvance are not PREPARED to make full use of corporations Corporations are looking to partner with organizations that help their brands, connect with their CSR missions and help them move forward in their goals. …so why isn’t the same true for nonprofits?

#NonprofitAdvance You start out like – yeah, this company, this money, this partnership…. Bold and brave and confident.

#NonprofitAdvance AND THEN THE MINUTE they start to ask for partnership requests or to activate a benefit? Why us? Why now? Who do they think we are?!

DRUM ROLL PLEASE #NonprofitAdvance AND THEN THE MINUTE they start to ask for partnership requests or to activate a benefit? Why us? Why now? Who do they think we are?!

PARTNERSHIP Advancement Nonprofit #NonprofitAdvance You need a plan and that plan needs to be strategic and selfish… stay with me.

It’s a SIMPLE 5 Step Process… N A P

MAP your assets 1 #NonprofitAdvance Has your nonprofit identified and organized your strengths and resources to discover solutions for increased corporate engagement and relationship development? Focused on your whole organization, Rhinocorn will help asset map your annual, special event and daily programming to showcase how to increase corporate relationship development. your assets

assets Existing Partnerships Social Good Status Organizational Footprint The assets that matter – to you, to corporations, to your co-existence.

assets Co-Branding Options Volunteer Opportunities Marketing & Communications Education Opportunities Traditional & Social Media Reach Event Programming  The assets that matter – to you, to corporations, to your co-existence.

assets Stewardship Impact & Outcomes … Swag The assets that matter – to you, to corporations, to your co-existence.

SOAP The assets that matter – to you, to corporations, to your co-existence.

PROOF I WA$ THERE! The assets that matter – to you, to corporations, to your co-existence.

motion VS mission 2 #NonprofitAdvance Do you know which of your assets help advance your mission and which assets are just simply branded content? Rhinocorn will help identify your “mission vs. motion” assets, allowing your organization to always lead with mission-driven opportunities to engage your corporate partners.

motion mission MISSION Active Engagement: conversing, involving, collaborating, partnering, offers integration or empowerment Advances mission, money and vision forward Closes or creates feedback and engagement loops   MOTION Passive Engagement: tells, shows, maybe educates More co-branded content than missional work Words vs. Actions

NEW asset 3 development #NonprofitAdvance Does your organization have enough mission-driven assets to excite your corporate partners? Focused on your growth and development goals, Rhinocorn will help identify creative asset and programming concepts to build new public programming, fundraising, marketing, event and engagement models.

> motion mission 70/30

get selfish Think lavish

4 RELATIONSHIP development matrix #NonprofitAdvance Are you offering your corporate partners and prospects advancing giving levels with customizable mission-driven relationship opportunities? Leading with your mission-based assets, Rhinocorn will help your organization build a dynamic Relationship Matrix and Giving Level model focused on conventional benefits such as co-branding opportunities and social media, but also progressive relationship-building options such as custom cause marketing and enriched employee engagement.

4

4

4 “BENEFITS”

Existing Partnerships Social Good Status Co-Branding Options Volunteer Opportunities  Marketing & Communications Education Opportunities Traditional & Social Media Reach Footprint Event Programming Stewardship Impact & Outcomes Swag 

4 BENEFITS NO! NO! NO!

4 ALIGNMENTS

Co-branding alignments Engagement alignments Media alignments Impact alignments Co-branding alignments Engagement alignments Media alignments

culture 5 CREATE a collaborative #NonprofitAdvance Is your organization collectively ready to meet the challenges of a newly organized Corporate Relationship Advancement process? Let Rhinocorn help you create a process that builds on the strengths of your organization and accounts for the obstacle you may face to create a collaborative culture that drives your mission and new corporate relationship goals powerfully. culture

You are all in this together working toward success or you will all fall from the sky together and it’s ain’t pretty.

#NonprofitAdvance In CONCLUSION

THANK YOU!

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