Product training - Modernaplus / Moderna R LB Marketing & Product Management / 22.September 2010, version 2
General information Design Ceramics Peter Wirz Furniture Marie Rahm Monica Singer Faucets arwa-class M Similor Group Launch SWISSBAU Basel January 2010 SOS March 2010
General information Relaunch of Moderna No. 1 seller in Suisse market Update Moderna design to defend and increase sales Integrated Design Bathroom Suite ceramics wellness furniture accessories (only ceramic) faucets Logo
Pictures
Pictures
Pictures
Product training Modernaplus / Moderna R – VC LB Marketing & Product Management VC – Alain Reymond / 22.September 2010, version 2
Article numbers & spare parts Colours Next steps Contents - VC Product range Article numbers & spare parts Colours Next steps
1. Modernaplus – Vitreous China Small WB 450 WB 550 WB 600 WB 650 Small Corner WB 450 Built-in WB 460 Siphon Cover Pedestal
1. Modernaplus – Vitreous China Countertop WB 800 Shelf 450 Countertop WB 1000 Shelf 600 Double WB Countertop 1300
1. Modernaplus – Vitreous China WHWC washdown WH Bidet
1. Modernaplus - Washbasin 8.1554.1 450 x 360 With and without overflow With and without tap hole Small WB 450 8.1054.1 550 x 460 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available WB 550
1. Modernaplus - Washbasin 8.1054.2 600 x 480 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available WB 600 8.1054.3 650 x 480 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available WB 650
1. Modernaplus - Washbasin 8.1654.1 500 x 530 With overflow With and without tap hole Small Corner WB 450 8.1854.1 460 x 325 With overflow Without tap hole Built-in WB 460
1. Modernaplus – Countertop washbasin 8.1354.2 800 x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available Countertop WB 800 8.1354.4 1000 x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available Countertop WB 1000
1. Modernaplus – Countertop washbasin & shelf 8.1454.1 1300 x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available Double WB Countertop 1300 8.7154.1 450 x 230 Shelf 450 8.7154.4 600 x 360 Shelf 600
1. Modernaplus – WC & bidet 8.2054.0 360 x 560 Washdown 4.5/3 l flush WHWC washdown 8.3054.1 360 x 560 With and without lateral mounting holes With tap hole WH Bidet
1. Moderna R – Vitreous China WHWC washdown FSWC combination WH Bidet WHWC compact
1. Moderna R - WC & bidet 8.2054.1 360 x 560 Washdown 4.5/3 l flush WHWC 8.2054.2 360 x 560 4.5/3 l flush With tap hole With lateral mounting holes WH Bidet
1. Moderna R - WC 8.2054.5 360 x 670 Washdown Without tap hole With new lid design for cistern SoS October 2010 FSWC combination 8.2054.3 360 x 490 Washdown SoS October 2010 WHWC compact
2. Article numbers & spare parts
2. Article numbers & spare parts
3. Colours 000 White 050 Agais 400 White LCC 018 Bahamabeige 037 Manhatten 046 Whisperblue 050 Agais 757 Edelweiss 049 Pergamon
MODERNA R (Re-designed Products) 4. Next Steps 2. PHASE MODERNA R (Re-designed Products) FS WC Combi VARIO 70 - 305 SoP January 2011 (S15+S25+DUO) SoS March 2011 FS Bidet SoP January 2011 SoS March 2011
Product training Modernaplus - Wellness LB Marketing & Product Management Wellness – Petr Ocenasek & Chris Whinyates / 22.September 2010, version 2
4. Charges 045,046 & bathtub monoblock tap 5. Feet 6. Sales Arguments Contents - Wellness Product range Article numbers SIA 181, DIN 4109 4. Charges 045,046 & bathtub monoblock tap 5. Feet 6. Sales Arguments
1. Modernaplus - Wellness Former Magnis 170x75 Former Lantha 170x70 Former Lantha 160x70
1. Modernaplus – Steel bathtub 2.2513.0 Magnis BT with same article number but named modernaplus 170 x 75 x 410 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: 2.9617.2 Supplier: Vitrometal, Spain Former Magnis 170x75
1. Modernaplus – Steel bathtub 2.2512.0 Lantha BT with same article number but named modernaplus 170 x 70 x 395 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: 2.9617.2 Supplier: Vitrometal, Spain Former Lantha 170x70 2.2514.0 Lantha BT with same article number but named modernaplus 160 x 70 x 395 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: 2.9617.2 Supplier: Vitrometal, Spain Former Lantha 160x70
2. Article numbers New article numbers – charges 045, 046
3. SIA 181, DIN 4109 Laufen passed in September with steel BT’s and ST’s very strict SIA 181 and DIN 4109 standards in Fraunhofer Institute, Stuttgart. Currently are being prepared special sets to be added to BT or ST optionaly to fulfil both standards. Expected SOS Oct/Nov 2010 2.9898.0.000.000.1 – set for BT’s 2.9898.1.000.000.1 – set for ST’s up to 90x90cm 2.9898.2.000.000.1 – set for ST’s over 90x90cm Anti noise sets for acrylic BT’s and ST’s will follow.
4. Charges 045,046 and mixers Charges 045 and 046 – tap holes specialy for fitting taps Similor BT monoblock taps fit (see pictures)
3. Feet Glued metal feet 2.9617.2.000.000.1 feet for Magnis 170, Lantha 170 + 160 self-adhesive Advantages simple and quick mounting easy production => no mounting holes for feet no damage risk while moving the tub (clipped/ screwed feet => feet or enamel could be damaged)
4. Sales Arguments - Wellness Steel Bathtubs Bathtubs according to the EN-Norms: EN 14516 (EN 198), EN 232 Shower trays according to the EN-Norm: EN 14527 (EN 251) Certified for SIA 181 – antinoise Robust due to very heavy enamelled steel of 3.5 mm Abrasion-proof, heat proof and shock-resistant (DIN 51155) Acid-resistant (DIN ISO 2722, 2742, 2744, 8290) Colour-fast and Light-fast Hygienic and Easy to clean Very easy to install with glued-on feet or available carriers from Illbruck or Schedel (both Germany) Naturally recyclable and ISO 14001 and 9001 certified production Fully glazed underneath the rim (Laufen only) Antislip always available as an option (acc. to DIN 51097) Specially developed thick and heavy noise absorption pads for Laufen All models of high deepness of 400 mm and more Warranty Laufen: 30 years
Product training Modernaplus - Furniture LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2
Contents Product range Article numbers Colours Sales Arguments
1. Product range - modernaplus Corner vanity unit Vanity unit 600 Vanity unit 1200 Countertop 800 Countertop 1000 Countertop 1300
1. Product range - modernaplus Tall Cabinet Trolley
1. Product range - modernaplus Corner mirror cabinet Mirror cabinet 500 Mirror cabinet 1200 Mirror 800 Mirror 1000 Mirror 1200
1. Product range – Vanity units 4.2510.1 372 x 480 x 458mm Matches WB 8.1654.1 With door hinge right Corner vanity unit 4.2511.1/2 372 x 600 x 400mm Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3 With drawer 4.2511.1 without interior drawer 4.2511.2 with interior drawer Vanity unit 600
1. Product range – Vanity units 4.2512.1/2 372 x 1200 x 400mm Matches 2 x WB 8.1054.1 Two cut outs, with drawer 4.2512.1 without interior drawer 4.2512.2 with interior drawer 4.2513.1/2 Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3 Cut out left, with drawer 4.2513.1 without interior drawer 4.2513.2 with interior drawer 4.2514.1/2 Cut out right, with drawer 4.2514.1 without interior drawer 4.2514.2 with interior drawer Vanity unit 1200
1. Product range – Countertop vanity units 4.3511.1 445 x 745 x 458mm Matches WB 8.1354.2 With drawer Without interior drawer Countertop 800 4.3512.1 445 x 945 x 458mm Matches WB 8.1354.4 With drawer Without interior drawer Countertop 1000
1. Product range – Countertop vanity units 4.3513.1 445 x 1245 x 458 Matches WB 8.1454.1 With drawer Without interior drawer Countertop 1300
1. Product range – Tall cabinets & trolley 4.6610.1/2 1500 x 400 x 350mm With door and drawer 4.6610.1 door hinge left 4.6610.2 door hinge right Tall Cabinet 4.6611.2 1017 x 300 x 400mm With door and drawer With cosmetic box and mirror Trolley
1. Product range – Mirror cabinets 4.4510.1/3/5 700 x 370 x 296mm With door hinge right With illumination 4.4510.1 one switch, one socket 4.4510.3 no switch, one socket 4.4510.5 no switch, no socket Corner mirror cabinet
1. Product range – Mirror cabinets 4.4511.1/3/5 700 x 500 x 148mm With door hinge left With illumination 4.4511.1 one switch, one socket 4.4511.3 no switch, one socket 4.4511.5 no switch, no socket 4.4516.1/3/5 With door hinge right 4.4516.1 one switch, one socket 4.4516.3 no switch, one socket 4.4516.5 no switch, no socket Mirror cabinet 500
1. Product range – Mirror cabinets 4.4512.1/3/5 700 x 1200 x 148 With illumination 4.4512.1 one switch, one socket 4.4512.3 no switch, one socket 4.4512.5 no switch, no socket Mirror cabinet 1200
1. Product range - Mirrors 4.4513.1/3 500 x 800 x 46 With illumination 4.4513.1 one switch, one socket 4.4513.3 no switch, no socket 4.4514.1/3 500 x 1000 x 46 4.4514.1 one switch, one socket 4.4514.3 no switch, no socket 4.4515.1/3 500 x 1200 x 46 4.4515.1 one switch, one socket 4.4515.3 no switch, no socket Mirror 800 Mirror 1000 Mirror 1200
2. Article numbers
3. Colours 390 Blue panel 393 Grey panel 395 Natural oak panel 391 Red panel 392 Black panel 394 Wenge panel
4. Sales Arguments - Furniture MDF is dense and has a homogeneous texture Furniture shapes reflect ceramic design Exchangeable panels 6 different panel colours which can be changed to create a different atmosphere easily Thermoplastic 3D PVC furniture foils Special handle design Interior drawer arrangements can be changed Trolley w/ cosmetic box Without feet Blum (Austria) door hinges, 3D adjustable (easy to adjust) with soft close High quality runners by Blum 3D adjustable installation fitting system IP44 lighting Inside and outside mirrors Safety mirrors