Audience & Demographics

Slides:

Advertisements

Similar presentations

1 planetretail.net Strategic Preview: Q4 December February April 2014 David Gray Retail Analyst STRATEGIC PREVIEW.

Advertisements

What does this infographic show you?

Retail Maisie and hollie. Why do they have a retail department? 0 As Thorpe park is viewed as a treat for many of their guests, so many people want to.

Tesco Plc. Tesco was founded in 1919 in the East End of London by Jack Cohen Tesco is based in the UK and is described as an international grocery and.

Divide & Conquer! Demographic Segmentation The student will be able to...  Define demographics  Discuss the difference between psychographics and demographics.

Lowe’s Home Improvement store. Company Information Founded in North Wilkesboro, North Carolina in 1921 –went public in million Customers 1710.

3.02 Understand buying behaviors.

Types of Retailers.

CHAPTER 11 COMMUNICATING THE PRODUCT OFFER. LEARNING OBJECTIVES An appreciation of the challenge associated with communicating a retail product offer.

Selling at BC’s Farmers' Markets A Resource for New Farmer Vendors BCAFM Conference March 12, 2011 Richmond, BC With assistance from: David J. Connell,

Marketing Mix ProductPromotionPricePlace. PLACE This is also called ‘Distribution’. A business must get the product to the right place, at the right time.

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Marketing Indicator 1.03 Indicator 1.03.

To demonstrate how demographics can impact on catering for audience needs. Audience & Demographics.

Space Management Retail space can be very expensive, particularly in large towns and cities. Retailers want to maximise the use of space in order to ensure.

What is the sale price of an item that is $ and is 15% off?

Defining Your Audience. Defining Audience Demographics Demographics Geographics Geographics Psychographics – social and psychological characteristics.

Market Analysis and Target Market

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.05.

Marketing 1 Indicator 1.04 – Employ marketing information to develop a marketing plan.

Unit 1.01 Questions and Answers

Place – Marketing Mix 4.5 The four Ps.

A. Products- Include goods, services and ideas

Marketing Management Identify and Meet a Marketing Need

UNIT C The Business of Fashion

Marketing 1.05 MIM Three types of information used in marketing decision making Customer Marketing mix Business Environment.

UNIT C The Business of Fashion

Marketing 1.05 MIM Acquire foundational knowledge of MIM to understand it’s nature and scope.

Retailing Aim: How do retailers set themselves apart, even though they do not produce products? Do Now: Describe your favorite department store. Why.

Cancer Awareness Promotional Plan

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicators 1.03 & 1.05.

THE MARKETING MIX Product Place Price Promotion

Understand the role of marketing in business.

OCR GCSE BUSINESS STUDIES A293/01/CS Production, Finance and the External Business Environment PRE-RELEASE CASE STUDY.

Identify and Meet a Market Need

Market Segementation Market Segmentation.

What is Marketing? Branding Branding Branding.

Retail Store Project.

Performance Indicator 1.05

Broad Appeal Maximizes Sales

Market Segementation Market Segmentation.

THE MARKETING MIX Product Place Price Promotion

3.02 Understand buying behaviors.

3.02 Understand buying behaviors.

Indicator 1.04 – Employ marketing information to develop a marketing plan Part II.

Monday 23rd September Mr Nicholls

Marketing 1.05 MIM Three types of information used in marketing decision making Customer Marketing mix Business Environment.

Ch. 2: Basic Marketing Concepts

Marketing Functions Marketing Co-Op.

Marketing Information

Audience & Demographics

Market Segmentation The Process of dividing the market into meaningful and similar groups based needs, characteristics or behaviour.

Market Segmentation Chapter 8.

Types of Foodservice.

Visual Merchandising Unit 30 Lesson 1.

Indicator 1.04 – Employ marketing information to develop a marketing plan Part II.

Understand the role of marketing in business.

Competition is Everywhere!

Marketing 1.05 MIM Three types of information used in marketing decision making Customer Marketing mix Business Environment.

Introduction to Trigonometry

Antiques/Collectibles and Used Furniture Markets 2018 Profiler

Chapter 13 Marketing.

Marketing Segmentation

The Marketing Concept Businesses must satisfy customers’ needs and wants in order to make a profit.

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.05.

Marketing 1.05 MIM Three types of information used in marketing decision making Customer Marketing mix Business Environment.

Chapter 13 Marketing in Today’s World

Understand the role of marketing in business.

Basic Marketing Concepts

Marketing Segmentation

Unit 1 – Strategies Used in the Sports and Entertainment Industry

Presentation transcript:

Audience & Demographics To demonstrate how demographics can impact on catering for audience needs. α – β – γ - δ – κ - θ –

Audience Who is the audience for this film? How do you know? Could there be another audience? What ideologies are present in this poster? How do you know?

Audience Demographics List the many different demographics (categories) an audience can be broken into. Age Gender Social class Where they live Sexuality Ethnicity Ability/disability Interests/hobbies What are the benefits and drawbacks of measuring audiences in this way?

Tesco is a grocery and general merchandise retailer Tesco is a grocery and general merchandise retailer. It is extremely important for them to research audience demographics in order to cater for the needs of their consumers and how to stock their shops.

List the demographics for each Tesco store Tesco in Wembley: A large (extra) store selling food, clothing, technology and products for the home. The store is beside IKEA Large Asian demographic with aisles catering for cuisines in that region Special offers for religious/cultural events relating to those regions An aisle dedicated to products from Ireland Tesco in Uxbridge: Is a small store (express) Only sells food A university town An aisle dedicated to American products Products are mostly from the Tesco everyday range Tesco in Golders Green: Only sell food A number of aisles catering for kosher foods Special offers for religious/cultural events relating to those regions Many of their products are from Tesco’s finest range List the demographics for each Tesco store What does this information tell you about the needs of each audience? How is each store trying to maximise its profit?

A Canons Store α (alpha) β (Beta) γ (Gamma) δ (Delta) κ (Kappa) A new convenience store has opened in Canons. Who are the consumers for the shop? Divide these audiences into demographics 2 Group Focus α (alpha) Confectionary (food & drink) β (Beta) Stationary/educational materials γ (Gamma) Clothing δ (Delta) Audio/visual materials κ (Kappa) Hobbies θ (Theta) Healthcare List a range of products you’ll stock in your shop. Products can cater for all 3 groups or individually What price range would you offer? Why? Are there any special events/times of the year when you can promote offers? When/why? Any other information regarding products you think is important Feedback your information to the others in your reassembled group

Evaluating Decisions Did the information provided by each group match yours? Why/why not? What have you learnt about consumers and demographics? How important is it to research demographics?