Complex realities – innovative solutions

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Presentation transcript:

Complex realities – innovative solutions OBESITY Drawing lessons from international tobacco control measures Professor Annie S. Anderson Centre for Public Health Nutrition Research Centre for Research into Cancer Prevention and Screening Ninewells Medical School, University of Dundee email: a.s.anderson@dundee.ac.uk @anniescotta @thescpn

Changing Behaviours: lessons from tobacco control Legislative measures e.g. marketing, regulation (for access and consumption) Normative measures (a health promoting society) e.g. social marketing, advocacy Programmatic measures to reinforce healthy options e.g. campaigns, counselling, programmes

Champions

Advocacy can help lead to legislative measures “Jamie Oliver has done more for the public health of our children than a corduroy army of health promotion workers or a £100m Saatchi & Saatchi campaign”. Des Spence GP BMJ (2005)