Online Marketing & Monetization Maggie Oyler
30,000 Foot View
30,000 Foot View Marketing Funnel’s and Why We Use Them Choosing a Traffic Source Leading to a Landing Page Guiding to Your Office
What Is a Marketing Funnel? The marketing funnel is a road the company creates, that helps the purchasers travel to a buying decision. The marketer guides the traffic (the future client) through the funnel using strategies that are designed to be effective at each stage.
A Road Map Ending With a Purchase
Choosing a Traffic Source You can figure it out: there is a wealth of knowledge online and support from FB and Google You don’t need a degree: Although knowledge of copy and marketing would help it’s not necessary. There is a level of production that goes into offline marketing that you don’t need here. Cost Effective: $20/day: You don’t have to break the bank. $10-$20 / day in online marketing in your office (DONE RIGHT) will bring you more patients
FACEBOOK 71% of online adults use Facebook 1.09 billion people log onto Facebook daily Facebook is the # 1 downloaded app on all phones Average time spent per Facebook visit is 20 minutes
Offline vs Online: People are replacing Offline Activities (TV, newspaper, with Online Activities (streaming tv, watching videos) 2. Targeting: allows you to target ideal customers ie age, sex, location, keywords, and activities this allows for a better ROI on your marketing spend 3. Advertising Legitimizes your b
Identify Your Offer
Keep Your Offer Relevant
Create An Imaginary Client A quick google search of who suffers from thyroid issues
Create a Facebook Page https://www.facebook.com/business/learn/s et-up-facebook-page
Facebook.com/ads/manager Set Up Your Ad Facebook.com/ads/manager
Explain components on the page on the next slide
If a Picture is Worth One Thousand Words, Then Video Is Priceless
Storytelling Sells
KEEP IT REAL
Tips On Copy Tagline based on the Unique Selling Point or Hook Features/Benefits “Why Is That Good For Me” Call To Action Ask A Question
NEXT STOP
Landing Page!
Landing Page vs. Webpage
GET THEIR CONTACT INFO!
Use The Voice of Your Customer
If a Picture is Worth One Thousand Words, Then Video Is Priceless
Landing Page Builders Lead Pages Unbounce PageWiz KickOff Labs InstaPage
Final Destination
Dedicated Lead Dialer
New Client Into Your Office
30,000 Foot View
QUESTIONS? Maggie Oyler maggie@leadgen180.com www.LeadGen180.com