Find out more: associations@mci-group.com REDEFINED MARKETING STRATEGY DOUBLES REGISTRATION NUMBERS CHALLENGE The association that grows and trains the recovery workforce wanted to increase participation and engagement at their annual conference. MCI USA sought to create an experience that would reinvigorate the profession and double the number of event registrants for the following year. SOLUTIONS MCI USA reviewed conference evaluation surveys, analysed the demographics of the member base and conference attendees, and captured feedback received from attendees and non-attendees. Results showed the association’s audience preferred a personal touch. Various strategies have been implemented to reach this goal, including targeted marketing messages, collaboration with local chapters and personalised outreach via telephone calls to past attendees. RESULTS Psychiatric Rehabilitation Association (PRA) PROJECT Psychiatric Rehabilitation Association (PRA) Recovery Workforce Summit 2015 TARGET AUDIENCE Psychiatry specialists LOCATION Philadelphia, PA, USA SERVICES Marketing strategy, marketing campaign, partnerships and volunteers management 100% 107% 10% GROWTH ATTENDANCE REVENUE INCREASE INCREASE IN NEW MEMBERS Find out more: associations@mci-group.com