Role of automotive and transport in the smart city 2011-10-19 Role of automotive and transport in the smart city Magnus Lundgren Director Service Enablement Ericsson AB 2012 1

50 billion connected devices 2020 1875 1900 1925 1950 1975 2000 2025 50B 5 0.5 PLACES PEOPLE THINGS ************************************************ Slide owner: Urban Life, BNET strategic marketing Latest update: January 2012 Over the past century we have connected places and lately we have connected people. The next step is to connect all things. Connected things and devices are by many recognized as a future high-growth market. We are just at the beginning. Ericsson envisions 50 billion connected devices by 2020. In five years time (2016) 92 percent of the earth’s population will have mobile coverage. Thanks to this fact you can basically take a very simple chipset and put it into anything to connect it anywhere. Everything that benefits from being connected will be connected Ericsson AB 2012 Ericsson AB 2012 2

MIT, trash track - No longer “out of sight, out of mind” Ericsson AB 2012

MIT, trash track - No longer “out of sight, out of mind” Ericsson AB 2012

MIT, trash track - No longer “out of sight, out of mind” Ericsson AB 2012

MIT, trash track - No longer “out of sight, out of mind” Ericsson AB 2012

MIT, trash track - No longer “out of sight, out of mind” Ericsson AB 2012

MIT, trash track - No longer “out of sight, out of mind” Ericsson AB 2012

Networked Society INTERACTING COLLABORATION MEDIA COMMERCE 2011-05-13 Networked Society INTERACTING COLLABORATION MEDIA COMMERCE SECURITY & SAFETY GOVERNMENT EDUCATION TRANSPORT & LOGISTICS HEALTHCARE UTILITIES INTEGRITY LEARNING TRUST Mobility, BB and cloud is not enough. There is a need for contextual information to make it relevant for the user, organization or “machine”. SOCIALIZING COMPETENCE INNOVATION Ericsson AB 2012 9

Business models co-exists Walled Garden “Business to Consumer” App Stores “Developer to Consumer” Bundled Service “Publisher/Writer to Consumer” Cloud Services ”N-Screen” Connected Industries ”Business to Business” Ringtones Wallpapers Games Operator Branded Phones Apple AppStore Android Market Amazon Kindle, E-Books Embedded Connectivity TV, Tablets HTML5 SIM cards in everything Enterprise App Stores Industry Specific Business models co-exists Ericsson AB 2012

Walled Garden “Business to Consumer” App Stores “Developer to Consumer” Bundled Service “Publisher/Writer to Consumer” Cloud Services ”N-Screen” Connected Industries ”Business to Business” Connected Service Booking Open Innovation Navigation Map Update Internet Radio ELVIIS Electrical Vehicle Charging Eco system Eco system Eco system Eco system Portal Eco system Eco system Eco system Eco system Ericsson AB 2012

Mobile World Congress, Barcelona 2012 Connected Industries ”Business to Business” Mobile World Congress, Barcelona 2012 11/26/20182011-10-19 AUTOMOTIVE + UTILITIES + TELECOM © Ericsson AB 2012 © Ericsson AB 2012 Ericsson AB 2012 12

Connected Vehicle Cloud Connected Industries ”Business to Business” electrical vehicle charging Dealer Media Agencies Automotive OEM Insurance Companies 4 3 2 Driver & Owner Connected Vehicle Cloud Energy Companies 1 Content Provider Service Provider Vehicle Fleet Company Network Operator Repair Shop Support Center Ericsson AB 2012

Walled Garden “Business to Consumer” App Stores “Developer to Consumer” Bundled Service “Publisher/Writer to Consumer” Cloud Services ”N-Screen” Connected Industries ”Business to Business” Connected Service Booking Open Innovation Navigation Map Update Internet Radio ELVIIS Electrical Vehicle Charging Eco system Eco system Eco system Eco system Portal Eco system Eco system Eco system Eco system Ericsson AB 2012

Maersk and Ericsson http://youtu.be/W63jZm9cE-I Ericsson AB 2012

My ECO-SYSTEM Walled Garden “Business to Consumer” Connected Vessel Eco system Ericsson AB 2012

The Networked Society Connecting eco-systems Connected Industries ”Business to Business” The Networked Society Connecting eco-systems MEDIA COMMERCE SECURITY & SAFETY GOVERNMENT EDUCATION TRANSPORT & LOGISTICS HEALTHCARE UTILITIES Connected Vessel Ericsson AB 2012

The Networked Society Connecting eco-systems Connected Industries ”Business to Business” The Networked Society Connecting eco-systems MEDIA COMMERCE SECURITY & SAFETY GOVERNMENT EDUCATION TRANSPORT & LOGISTICS HEALTHCARE UTILITIES Fruit Industry My City Your Cloud Other clouds Your cloud Other clouds Connected Car Connected Vessel Ericsson AB 2012

The Networked Society Connecting eco-systems Connected Industries ”Business to Business” The Networked Society Connecting eco-systems MEDIA COMMERCE SECURITY & SAFETY GOVERNMENT EDUCATION TRANSPORT & LOGISTICS HEALTHCARE UTILITIES Fruit Industry My City Service Enablement Service Enablement Your Cloud Other clouds Your cloud Other clouds Connected Car Connected Vessel Ericsson AB 2012

SERVICE ENABLEMENT Service Enablement Platform Walled Garden Innovate 11/26/20182011-10-19 SERVICE ENABLEMENT Connected Industries Walled Garden Experience, Excellence Controlled Exposure My Cloud Other Cloud Service Enablement Platform Innovate Service Exposure Connected Vehicle Cloud Platform Managed Eco-system Manage Connect Device Connectivity Assets Ericsson AB 2012 © Ericsson AB 2012 20

Summary Embrace the Network Society Prepare for new Business Models with Service Enablement Build solutions for a moving target Service Enablement Connected Car Ericsson AB 2012

Ericsson AB 2012