Developing Creative Promotions
Why have creative promotions? Draw attention. Makes services known. Express a cause or message.
It can be inexpensive through... Raising money. Involving the community. Increasing support.
How to get Creative Ideas Get as many people involved as possible. Be inclusive. Take past examples into consideration.
How to be Effective State the objectives clearly. Identify the target audience. Attempt to be diverse in language. Take into consideration a budget. Timing.
Following up on a Promotion Were the goals met? What could have been done better? What was the reaction from the people