Creativity Two Theories Defining Creativity Creative Process Creative Blocks Creative Styles Role of Friction Creativity Techniques and Quality Challenges Facing the Creative Corporate Entrepreneur

Two Theories Theory A Theory B Application

Defining Creativity Application of a person’s mental ability to discover something new Ability to relate and connect Capacity to develop new ideas, concepts, and processes Seven Creativity Arenas (Table 6.1)

Creative Process Seven Views (Figure 6.1) Author’s Preference Preparation Frustration Incubation Illumination Elaboration

Creative Blocks Von Oech’s Model (Table 6.2) NIH Syndrome Origination of Blocks Self imposed Fellow employees Workplace

Creative Styles Hermann Brain Profile (Figure 6.2) Implications Work Environment Managers

Role of Friction Creativity Paradox Creative Abrasion

Creative Techniques and Quality Standards of Quality Overt benefit Reason to believe Dramatic difference

Challenges Facing the Creative Corporate Entrepreneur Founder/Ceo Manager Team Member Subordinate