Good Morning Year 10 Sit down – Seating Plan Do not log answer these questions Thank you How can you obtain quantitative information about a market/product? Explain the difference between primary and secondary research What is Market Research?

Lesson Objectives To be able to identify customers. To understand the types of customers that are being targeted. To understand the position of a business in order to spot a gap in the market.

KEYWORDS MARKET MAPPING TARGET CUSTOMERS CUSTOMER SEGMENTATION SOCIO-ECONOMIC GROUPS PRICE SENSITIVE MARKET MAP GAP IN THE MARKET

Activity One 20 mins Yell.com Identify 20 businesses in Swadlincote and write down what type of customers each business would have – age, gender, income, area, religious group, interests

Market Mapping

Activity Two – in pairs 10 mins Shuffle Nano Ipod Classic Itouch Iphone 10 mins Describe the customers for the range ipods. Identify the different ipod products on the market map

Activity Two Over to you – Kenderick King Case Study pages 18/19 Answer questions in your exercise books – Title Chapter 3 Market Mapping Try the Multiple Choice Questions

What did we learn? To be able to identify customers. To understand the types of customers that are being targeted. To understand the position of a business in order to spot a gap in the market. Who are the customers of local businesses? Which customers are being targeted by different ipod products? How do you spot a gap in the market?

Homework Workbook pages on Market Mapping