AR & VR: Turning Briefing Centers on Their Heads Gavin Finn Kaon Interactive, Inc.

Session Description 3D AR & VR offer the opportunity to dramatically increase the significance of customer briefing through immersive experiences that result in a better understanding of the company’s competitive differentiated value. In this session, attendees will experience business relevant 3D AR & VR applications developed for enterprise companies (such as Dell EMC, GE and Ciena) and walk through real business use cases that helped briefing centers move the needle towards closed business. 

Session Outcome 1.) Identify Authentic AR/VR Briefing Center ‘Business’ Use Cases 2.) Experience and Understand the Elements of AR/VR Application That Create More Emotional Customer Selling Experiences 3.)  Learn How to Choose the Right Devices & Hardware for Your Center 4.) AR/VR Pitfalls to Avoid

Briefing Expectations Briefing Managers are expected to show the value of their briefings by providing an all-encompassing brand experience within the briefing center, while creating an understanding of a company’s products and their benefits, leading to highly strategic business conversations, that greatly assist sales teams in accelerating, expanding, or closing sales opportunities.

Successful EBC Environments Intimate: Visitors feel like valued guests Personalized: Prospects can see offerings in the ways that impact them directly Experiential: The entire visit is an experience, prospects interact and therefore have higher knowledge retention ROI Producers: Result in booked business, solidified relationships and quality time with prospects

Using the Right Technology for Briefing Success Create buyers’ experiences that are engaging and relevant while delivering accurate and consistent product and solutions messaging and information.

Converged Infrastructure 3D VR Realistic Customer Environments Immersive Product Experiences Immersive Physical and Data Flows

Ottawa R&D Center Tour 3D VR Realistic Customer Environments Immersive Product Experiences Immersive Physical and Data Flows

How Your Buyers Learn

3 Elements of Engagement

The human brain processes images 60x faster than text! Reading Text: Imagine the scene for yourself Seeing Images: You can view the scene but you are separate Watching Videos: You can see and hear but you are separate Immersion You are active in the scene and feel part of the world

PanaFlow Ultrasonic Flow Meter 3D AR

Integrated IT Solutions 3D AR Scenes

Engagement Models Personalization High Low Interaction High Low

Choosing the Right Devices & Hardware - AR

Choosing the Right Devices & Hardware – VR

Where the Technology is Going? Specialized Mainstream Single-Purpose Applications Platform

Pitfalls to Avoid Distinct AR or VR Experiences Unconnected to other digital solutions Lacking Relevant B2B Content Focus on the emotional & sensory but not the intellectual experience No more than a demonstration

Is VR or AR for the “Cool Factor” enough? The most important factors in success of the experience are whether the participant learned something useful and if they are likely to remember.

AR & VR in Briefing Facilitate the Following Outcomes… Intimate: Visitors feel like valued guests Personalized: Prospects can see offerings in the ways that impact them directly Experiential: The entire visit is an experience, prospects interact and therefore have higher knowledge retention ROI Producers: Result in booked business, solidified relationships and quality time with prospects

The most important factors in success of the experience are whether the participant learned something useful and if they are likely to remember.

AR & VR: Turning Briefing Centers on Their Heads Question & Answer AR & VR: Turning Briefing Centers on Their Heads Experience it yourself: http://m.kaon.com Gavin A. Finn Kaon Interactive E: gfinn@kaon.com www.kaon.com